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Sex in Advertising: Gender Dif...
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Sex in advertising : gender differences and the role of relationship commitment
Dahl, Darren W.
;
Sengupta, Jaideep
;
Vohs, Kathleen D.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10003880182
Saved in:
2
Gender-related reactions to gratuitous sex appeals in advertising
Sengupta, Jaideep
;
Dahl, Darren W.
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10003733547
Saved in:
3
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
Saved in:
4
Reminders of money change the self-concept
Vohs, Kathleen D.
- In:
The Routledge companion to identity and consumption
,
(pp. 244-250)
.
2013
Persistent link: https://www.econbiz.de/10009700282
Saved in:
5
Understanding the role of spokesperson voice in broadcast advertising
Dahl, Darren W.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 169-182)
.
2010
Persistent link: https://www.econbiz.de/10003933275
Saved in:
6
Clarity in defining product design : inspiring research opportunities for the design process
Dahl, Darren W.
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 425-427
Persistent link: https://www.econbiz.de/10008991416
Saved in:
7
The argument for consumer-based strategy papers
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 286-287
Persistent link: https://www.econbiz.de/10011489046
Saved in:
8
Campagnes humanitaires choc : pour une meilleure compréhension de leur efficacité : réflexions sur l’article "emotions et comportements prosociaux : étude de l’efficacité des campa...
Dahl, Darren W.
- In:
Recherche et applications en marketing
33
(
2018
)
1
,
pp. 94-98
Persistent link: https://www.econbiz.de/10012024146
Saved in:
9
Recalling past temptations : an information-processing perspective on the dynamics of self-control
Mukhopadhyay, Anirban
;
Sengupta, Jaideep
;
Ramanathan, Suresh
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10003806914
Saved in:
10
Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep
;
Zhou, Rongrong
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
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