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Children's brand symbolism und...
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Cornwell, T. Bettina
58
McAlister, Anna R.
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7
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Jahn, Steffen
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ECONIS (ZBW)
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1
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
2
Preschool children's persuasion knowledge : the contribution of theory of mind
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10003923119
Saved in:
3
Event-related advertising and the special case of sponsorship-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
4
Change in a sponsorship alliance and the communication implications of spontaneous recovery
McAlister, Anna R.
;
Kelly, Sarah J.
;
Humphreys, Michael S.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009536722
Saved in:
5
Collectible toys as marketing tools : understanding preschool children's responses to foods paired with premiums
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 195-205
Persistent link: https://www.econbiz.de/10009679224
Saved in:
6
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
Saved in:
7
Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.
;
McAlister, Anna R.
;
Widmier, Scott
- In:
Direct marketing : an international journal
1
(
2007
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10003936866
Saved in:
8
Reaching the international consumer : an assessment of the international direct marketing environment
Wilkinson, Timothy J.
;
McAlister, Anna R.
;
Widmier, Scott
-
2011
Persistent link: https://www.econbiz.de/10009232289
Saved in:
9
Social media alcohol advertising among underage minors : effects of models' age
Alhabash, Saleem
;
Mundel, Juan
;
Deng, Tao
;
McAlister, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 552-581
Persistent link: https://www.econbiz.de/10012586679
Saved in:
10
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
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