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Development of brand equity: e...
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South Korea
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14
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11
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Ha, Hong Youl
26
Janda, Swinder
15
Muthaly, Siva K. K.
9
Pan, Huifeng
6
Ha, Hong-youl
4
Cho, Jihoon
3
John, Joby
3
Donavan, D. Todd
2
Kang, Man-Su
2
Akamavi, Raphae͏̈l K.
1
Akamavi, Raphaël K.
1
Annakis, John
1
Edwards, Robert W.
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Gunasekaran, Angappa
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Ha, Hong-Youl
1
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1
John, J. Denise
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Ju, Chang Bum
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Kim, Nam-yun
1
Kitchen, Phillip J.
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Lee, Je-won
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Lee, Myung-Soo
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Liu, Zhiqiang
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Manohar, K. Sayee
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Maxham, James G., III.
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Mohan Dass Mohan
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Asia Pacific business review
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4
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4
International journal of contemporary hospitality management
2
The journal of consumer marketing
2
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2
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ECONIS (ZBW)
OLC EcoSci
32
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25
RePEc
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1
Development of brand equity : evaluation of four alternative models
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
The service industries journal
30
(
2010
)
5/6
,
pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
Saved in:
2
A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl
;
Janda, Swinder
;
Muthaly, Siva K. K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 997-1016
Persistent link: https://www.econbiz.de/10008650642
Saved in:
3
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
4
The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl
;
Muthaly, Siva
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
Saved in:
5
Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea
Muthaly, Siva K. K.
;
Ha, Hong-youl
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 267-279
Persistent link: https://www.econbiz.de/10003849957
Saved in:
6
Alternative retailer-partner relationships : the role of satisfaction
Ha, Hong-Youl
;
Muthaly, Siva K. K.
- In:
International journal of business excellence
1
(
2008
)
1/2
,
pp. 32-54
Persistent link: https://www.econbiz.de/10003878638
Saved in:
7
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
8
Brand personality and its outcomes in the Chinese automobile industry
Ha, Hong Youl
;
Janda, Swinder
- In:
Asia Pacific business review
20
(
2014
)
2
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010341301
Saved in:
9
Effects of economic and social satisfaction on partner trust : an investigation of temporal carryover effects
Ha, Hong Youl
;
Lee, Myung-Soo
;
Janda, Swinder
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10011453272
Saved in:
10
A longitudinal study of online non-relationship intentions
Ha, Hong Youl
;
Janda, Swinder
- In:
The service industries journal
31
(
2011
)
3/4
,
pp. 343-354
Persistent link: https://www.econbiz.de/10008937452
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