//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing : the core
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
28
Marketingmanagement
28
Marketing
23
Vereinigte Staaten
7
Strategisches Management
4
USA
4
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand names
1
Brand preference
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
29
Book / Working Paper
28
Type of publication (narrower categories)
All
Lehrbuch
20
Textbook
19
Article in journal
10
Aufsatz in Zeitschrift
10
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
Case study
3
Fallstudie
3
Aufsatz im Buch
2
Book section
2
CD-ROM, DVD
2
Bibliografie
1
Collection of articles of several authors
1
Medienkombination
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
42
Undetermined
15
Author
All
Kerin, Roger A.
43
Hartley, Steven W.
24
Rudelius, William
21
Peterson, Robert A.
11
Dubinsky, Alan J.
3
Berkowitz, Eric N.
2
Harvey, Michael G.
2
Ross, Ivan
2
Varaiya, Nikhil
2
Wood, Glenn L.
2
Bacon, Donald R.
1
Bakula, William J.
1
Cardozo, Richard N.
1
Cron, William L.
1
Czepiel, John A.
1
Erickson, W. Bruce
1
Gobeli, David H.
1
Hoel, Robert F.
1
Howard, Daniel
1
Howard, Daniel J.
1
Ingram, Thomas N.
1
Karakaya, Fahri
1
Kennedy, Susan L.
1
Mahajan, Vijay
1
Muller, Eitan
1
Nelson, J. Russell
1
O'Regan, Rob
1
Patti, Charles H.
1
Paul, Pallab
1
Pennington, Allan L.
1
Przybyłowski, Krzystof
1
Sethuraman, Raj
1
Stewart, Kim A.
1
Weeks, David
1
Willis, Raymond Edson
1
Young, Cheri A.
1
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
Journal of business research : JBR
3
McGraw-Hill/Irwin series in marketing
3
Business horizons
2
California management review
2
Journal of marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Advances in business marketing : a research annual
1
Always learning
1
Brand management ; Vol. 1
1
Handbook of marketing strategy
1
Journal of education for business
1
Journal of leisure research
1
Journal of marketing education : JME
1
Journal of strategic marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing knowledge series
1
McGraw-Hill Irwin series in marketing
1
Patronage behavior and retail management
1
Polish-American MBA at the Warsaw School of Economics : lessons learned from an international partnership
1
Psychology & marketing
1
Review of marketing : 1981
1
Strategic management journal
1
The Irwin/McGraw-Hill series in marketing
1
The journal of business : B
1
The journal of product & brand management
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
21
OLC EcoSci
11
RePEc
9
Other ZBW resources
4
BASE
1
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
5
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
7
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003750178
Saved in:
8
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2004
Persistent link: https://www.econbiz.de/10003215260
Saved in:
9
Marketing ; Book
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2004
Persistent link: https://www.econbiz.de/10003215288
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->