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ECONIS (ZBW)
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Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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2
The comfort food fallacy : avoiding old favorites in times of change
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 950-963
Persistent link: https://www.econbiz.de/10003962540
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3
Prone of progress : using personality to identify suporters of innovative social entrepreneurship
Wood, Stacy
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 129-141
Persistent link: https://www.econbiz.de/10009565260
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4
How consumers behave in a crisis : international lessons (and innovations) from COVID-19
Wood, Stacy
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 5-12
Persistent link: https://www.econbiz.de/10013257801
Saved in:
5
Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin
;
Poynor, Cait
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
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6
Seize the day! : encouraging indulgence for the hyperopic consumer
Haws, Kelly L.
;
Poynor, Cait
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 680-691
Persistent link: https://www.econbiz.de/10003806960
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7
Lines in the sand : the role of motivated categorization in the pursuit of self-control goals
Poynor, Cait
;
Haws, Kelly L.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 772-787
Persistent link: https://www.econbiz.de/10003807416
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8
The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait
;
Diehl, Kristin
- In:
MSI reports : working paper series
(
2007
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10003605779
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9
The efficacy of green package cues for mainstream versus niche brands : how mainstream green brands can suffer at the shelf
Wood, Stacy
;
Robinson, Stefanie
;
Poor, Morgan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011884968
Saved in:
10
A "good" new brand : what happens when new brands try to stand out through corporate social responsibility
Robinson, Stefanie
;
Wood, Stacy
- In:
Journal of business research : JBR
92
(
2018
),
pp. 231-241
Persistent link: https://www.econbiz.de/10011925431
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