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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev; Inman, J. Jeffrey; Hofstede, Frenkel ter - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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Image Reinforcement or Impairment : The Effects of Co-Branding on Attribute Uncertainty
Geylani, Tansev; Ter Hofstede, Frenkel; Inman, Jeffrey - 2005
Co-branding is often used by managers to reinforce the image of their brands. In this paper, we investigate when a brand's image is reinforced or impaired as a result of co-branding, and which partner is right for a firm that considers co-branding for image reinforcement. We address these issues...
Persistent link: https://www.econbiz.de/10014063795
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A Monte Carlo study into time-aggregation in continuous and discrete-time hazard models
Hofstede, Frenkel ter; Wedel, Michel - 1996
Persistent link: https://www.econbiz.de/10000945488
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Mixture model analysis of complex samples
Wedel, Michel; Hofstede, Frenkel ter; Steenkamp, … - 1997
Persistent link: https://www.econbiz.de/10000966809
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Time-aggregation effects on the baseline of continuous-time and discrete-time hazard models
Hofstede, Frenkel ter; Wedel, Michel - In: Economics letters 63 (1999) 2, pp. 145-150
Persistent link: https://www.econbiz.de/10001398879
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The price path due to order imbalances : evidence from the Amsterdam Agricultural Futures Exchange
Pennings, Joost M. E.; Kuiper, W. Erno; Hofstede, … - In: European financial management : the journal of the … 4 (1998) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10001244083
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A Monte Carlo study of time aggregation in continuous-time and discrete-time parametric hazard models
Hofstede, Frenkel ter - In: Economics letters 58 (1998) 2, pp. 149-156
Persistent link: https://www.econbiz.de/10001235592
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How to separate the wheat from the chaff : improved variable selection for new customer acquisition
Tillmanns, Sebastian; Hofstede, Frenkel ter; Krafft, Manfred - In: Journal of marketing 81 (2017) 2, pp. 99-113
Persistent link: https://www.econbiz.de/10011697517
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The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep; Hofstede, Frenkel ter; Mahajan, Vijay - In: Journal of marketing 81 (2017) 6, pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207