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Consumer behaviour
81
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Verhoef, Peter C.
163
Leeflang, Peter
90
Fischer, Marc
61
Bijmolt, Tammo H. A.
20
Doorn, Jenny van
17
Leeflang, P. S. H.
17
Wieringa, Jaap E.
17
Sloot, Laurens M.
15
Leeflang, Peter S. H.
14
Bauer, Hans H.
12
Donkers, Bas
12
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12
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11
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9
Dorotic, Matilda
7
Koerts, J.
7
Krafft, Manfred
7
Reuyl, Jan C.
7
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6
Hoekstra, Janita Cornelia
6
Lemon, Katherine N.
6
Pauwels, Koen H.
6
Wiesel, Thorsten
6
Albers, Sönke
5
Clement, Michel
5
Neslin, Scott A.
5
Antonides, Gerrit
4
Beckers, Sander F. M.
4
Fok, Dennis
4
Heerde, Harald J. van
4
Himme, Alexander
4
Hunneman, Auke
4
Kannan, P. K.
4
Konuş, Umut
4
Lobschat, Lara
4
Naert, Philippe A.
4
Natter, Martin
4
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Nijkamp, Willem G.
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ERIM report series research in management
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11
Journal of retailing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MSI reports : working paper series
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
European journal of marketing : EJM
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Marketing letters : a journal of research in marketing
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Journal of service research : JSR
4
Journal of the Academy of Marketing Science
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
Schmalenbach business review : sbr
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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ERIM Report Series Reference
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International series in quantitative marketing
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Marketing : journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Rotterdam Institute for Business Economic Studies
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SpringerLink / Bücher
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The journal of product innovation management : an international publication of the Product Development & Management Association
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GfK marketing intelligence review : Marketingforschung für die Praxis
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memoradum
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Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
2
Interfaces : the INFORMS journal on the practice of operations research
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International Series in Quantitative Marketing
2
International journal of forecasting
2
Journal of interactive marketing
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ECONIS (ZBW)
OLC EcoSci
101
RePEc
56
USB Cologne (EcoSocSci)
22
Other ZBW resources
3
EconStor
1
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1
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
2
Understanding the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
3
Getting marketing back into the boardroom : the influence of the marketing department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
Saved in:
4
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
Saved in:
5
Accountability as a main ingredient of getting marketing back in the board room
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 26-32
Persistent link: https://www.econbiz.de/10009153348
Saved in:
6
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
7
A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.
;
Leeflang, Peter
;
Reiner, Jochen
; …
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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8
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
9
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
10
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
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