//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The significance of trust and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
39
Consumer behaviour
35
Konsumentenverhalten
35
Social network
18
Soziales Netzwerk
18
Firm performance
17
Unternehmenserfolg
17
Lieferantenmanagement
14
Supplier relationship management
14
Brand management
12
Markenführung
12
Business network
9
Emerging economies
9
Marketingmanagement
9
Schwellenländer
9
Unternehmensnetzwerk
9
Brand image
8
Business-to-business marketing
8
Markenimage
8
Marketing
8
B-to-B-Marketing
7
Emotion
7
Marketing management
7
Cultural identity
6
Innovation management
6
Innovationsmanagement
6
Kulturelle Identität
6
Multinationales Unternehmen
6
National culture
6
Nationalkultur
6
Social Web
6
Social web
6
Transnational corporation
6
Business start-up
5
Confidence
5
Designation of origin
5
Guanxi
5
Herkunftsbezeichnung
5
International market entry
5
Internationaler Markteintritt
5
more ...
less ...
Online availability
All
Undetermined
57
Type of publication
All
Article
99
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
Collection of articles of several authors
8
Sammelwerk
8
Aufsatz im Buch
6
Aufsatzsammlung
6
Book section
6
Case study
2
Fallstudie
2
Lehrbuch
2
Textbook
2
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
115
Author
All
Wang, Cheng Lu
69
Barnes, Bradley R.
54
Berger, Ron
11
He, Jiaxun
7
Herstein, Ram
6
Yen, Dorothy A.
6
Zhou, Liying
6
Chung, Henry F. L.
5
Silbiger, Avi
5
Li, Dongjin
4
Lin, Xiaohua
4
Lowe, Ben
4
Niu, Yongge
4
Siu, Noel Y. M.
4
Yu, Qionglei
4
Zhou, Lianxi
4
Leonidou, Leonidas C.
3
Monkhouse, Lien Le
3
Pham, Thi Song Hanh
3
Wang, Tao
3
Wu, Ruijuan
3
Yen, Dorothy Ai-wan
3
Abosag, Ibrahim
2
Berthon, Pierre R.
2
Chakrabarti, Ronika
2
Drori, Netanel
2
Gao, Jie
2
Guo, Shuojia
2
Hao, Andy W.
2
Huang, Pei-how
2
Jia, Yu
2
Jin, Fei
2
Lee, Liane W. Y.
2
Leonidou, Constantinos N.
2
Marshall, Greg W.
2
Mitchell, Vincent-Wayne
2
Monkhouse, Lien L.
2
Pitt, Leyland F.
2
Renwick, Douglas W. S.
2
Shi, Yizheng
2
more ...
less ...
Institution
All
IGI Global
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
13
International marketing review
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
4
Psychology & marketing
4
European journal of marketing
3
Journal of international marketing
3
Asia Pacific business review
2
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
European journal of marketing : EJM
2
International journal of consumer studies
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of world business : JWB
2
Management international review : mir ; journal of international business
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
British journal of management : BJM
1
Business, finance and economics of China
1
Cross cultural management : an international journal
1
Exploring the rise of fandom in contemporary consumer culture
1
Handbook of contemporary marketing in China : theories and practices
1
Handbook of institutional approaches to international business
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
International journal of human resource management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic management education : JSME
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
48
Other ZBW resources
43
RePEc
8
Showing
1
-
10
of
115
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y. M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
Saved in:
2
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Saved in:
3
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
Saved in:
4
Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu
;
Li, Dongjin
;
Barnes, Bradley R.
;
Ahn, …
- In:
International business review : the official journal of …
21
(
2012
)
6
,
pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
Saved in:
5
The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu
;
Shi, Yizheng
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
Saved in:
6
The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin
;
Wang, Cheng Lu
;
Jiang, Ying
;
Barnes, Bradley R.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
Saved in:
7
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
8
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
9
Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu
(
contributor
);
Wang, Cheng Lu
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936525
Saved in:
10
Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->