Narrow search
Showing 1 - 10 of 65,427
Cover Image
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.; Lauga, Dominique Olié; Ofek, Elie - In: Management science : journal of the Institute for … 67 (2021) 11, pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Cover Image
Consumer attitudes towards social network advertising : predictors and outcomes
Milakovic, Ivana Kursan; Mihić, Mirela; Boljat, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Cover Image
#Metoovertising : the institutional work of creative women who are looking to change the rules of the advertising game
Thompson-Whiteside, Helen; Turnbull, Sarah - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 117-143
Persistent link: https://www.econbiz.de/10012498485
Cover Image
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Cover Image
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Cover Image
Advertising in social media : a review of empirical evidence
Knoll, Johannes - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Cover Image
Discrimination through versioning with advertising in social networks
Jiménez-Martínez, Antonio - 2018
Persistent link: https://www.econbiz.de/10011961561
Cover Image
Versioning with advertising in social networks under uniform distributions of valuations
Jiménez-Martínez, Antonio; González Guerra, Oscar - 2018
Persistent link: https://www.econbiz.de/10011961564
Cover Image
Discrimination through "Versioning" with advertising in Random networks
Jiménez-Martínez, Antonio; González-Guerra, Oscar - 2016
Persistent link: https://www.econbiz.de/10011961896
Cover Image
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699