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57
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56
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55
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54
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54
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1
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
Saved in:
2
Confusions, contexts, and foundations for understanding advertising regulation as related to the research of Jean J. Boddewyn
Rotfeld, Herbert Jack
- In:
International studies of management and organization
40
(
2010
)
4
,
pp. 94-103
Persistent link: https://www.econbiz.de/10008825750
Saved in:
3
Consumer capitalism : politics, product markets, and firm strategy in France and Germany
Trumbull, Gunnar
-
2006
The rise of consumer capitalism -- Consumption contested -- The organized consumer -- Consumer risk -- Consumer information -- Standards versus contracts -- Price and quality -- The consumer as citizen.
Persistent link: https://www.econbiz.de/10003182016
Saved in:
4
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
5
The colonial side of advertising self-regulation : imperialist consumerism in Latin America
Rodrigues, Laís
;
Hemais, Marcus Wilcox
- In:
Latin American business review
23
(
2022
)
2
,
pp. 167-198
Persistent link: https://www.econbiz.de/10013353186
Saved in:
6
Lebensmittelwerbung mit gesundheitsbezogenen Angaben : eine lebensmittel- und wettbewerbsrechtliche Untersuchung im Abgleich mit Erkenntnissen der Verbraucherverhaltensforschung
Widera, Janna
-
2019
-
1. Auflage
Verantwortlichkeiten im Lebensmittelrecht und
Verbraucherschutz
. Und sie untersucht an konkreten Beispielen, wie Health Claims von …
Persistent link: https://www.econbiz.de/10011948898
Saved in:
7
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
8
The challenges native advertising poses : exploring potential Federal Trade Commission responses and identifying research needs
Campbell, Colin L.
;
Grimm, Pamela E.
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10012534216
Saved in:
9
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
Saved in:
10
Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara
;
Avery, Rosemary J.
;
Eisenberg, Matthew
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
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