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1
How do firms become different? : a dynamic model
Selove, Matthew
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
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2
When Kerry met Sally : politics and perceptions in the demand for movies
Roos, Jason M. T.
;
Shachar, Ron
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1617-1631
Persistent link: https://www.econbiz.de/10010399513
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3
Distribution and market share
Wilbur, Kenneth C.
;
Farris, Paul W.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
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4
Repeated interactions and improved outcomes : an empirical analysis of movie production in the United States
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 591-607
Persistent link: https://www.econbiz.de/10011446272
Saved in:
5
Improving penetration forecasts using social interactions data
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
Management science : journal of the Institute for …
60
(
2014
)
12
,
pp. 3049-3066
Persistent link: https://www.econbiz.de/10010461768
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6
Total unduplicated reach and frequency optimization at Procter & Gamble
Camm, Jeffrey D.
;
Christman, Jeremy
;
Narayanan, A.
- In:
INFORMS journal on applied analytics
52
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013179727
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7
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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8
Giving green a second thought : modeling the value retention of green products in the secondary market
Majid, Kashef Abdul
;
Russell, Cristel Antonia
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 994-1002
Persistent link: https://www.econbiz.de/10010517123
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9
Winners, losers, and deniers : self-selection in crowd innovation contests and the roles of motivation, creativity, and skills
Mack, Thomas
;
Landau, Christian
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 52-64
Persistent link: https://www.econbiz.de/10011428748
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10
Aggregate impact of different brand development strategies
Hariharan, Vijay Ganesh
;
Bezawada, Ram
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1164-1182
Persistent link: https://www.econbiz.de/10011284856
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