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An empirical investigation of the relationships between values, motivations, and personal goals
Jolibert, Alain - In: New developments and approaches in consumer behavior …, (pp. 153-167). 1998
Persistent link: https://www.econbiz.de/10001299795
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Toujours plus, toujours mieux? : effet contre-intuitif de l'évaluation des attributs environnementaux du produit par le consommateur
Jongmans, Éline; Jolibert, Alain; Irwin, Julie Richt - In: Recherche et applications en marketing 29 (2014) 3, pp. 10-33
Persistent link: https://www.econbiz.de/10011474863
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Modélisation du capital de marque en milieu industriel basée sur les acheteurs
Dampérat, Maud; Lewicki, Alexandra; Jolibert, Alain - In: Recherche et applications en marketing 29 (2014) 4, pp. 8-34
Persistent link: https://www.econbiz.de/10011477512
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La créativité ́des équipes : l'effiacacité créative personnelle et collective et leurs déterminants
Dampérat, Maude; Jeannot, Florence; Jongmans, Eline; … - In: Recherche et applications en marketing 31 (2016) 3, pp. 7-28
Persistent link: https://www.econbiz.de/10011666175
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The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
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Targeting consumers who care about future generations
Lacroix, Caroline; Jolibert, Alain - In: Psychology & marketing 32 (2015) 8, pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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What is the added value of an organic label? : proposition of a model of transfer from the perspective of ingredient branding
Jongmans, Eline; Dampérat, Maud; Jeannot, Florence; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 338-363
Persistent link: https://www.econbiz.de/10012178393
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Modélisation d'un processus de co-créativité : les apports du design et du management
Dampérat, Maud; Jeannot, Florence; Jongmans, Eline; … - In: Recherche et applications en marketing 34 (2019) 3, pp. 124-153
Persistent link: https://www.econbiz.de/10012113817
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Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
Lacroix, Caroline; Jolibert, Alain - In: Journal of business research : JBR 77 (2017), pp. 203-211
Persistent link: https://www.econbiz.de/10011729927
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The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence; Jolibert, Alain - In: The journal of consumer marketing 34 (2017) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10011694837