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Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar; Hatfield, Hunter N. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
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Shelby D. Hunt's contributions to the marketing discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 125-129
Persistent link: https://www.econbiz.de/10012497111
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The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.; Arnett, Dennis B. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 453-471). 2006
Persistent link: https://www.econbiz.de/10003279831
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Explaining alliance success: competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-756
Persistent link: https://www.econbiz.de/10003893182
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A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit
Arnett, Dennis B.; Laverie, Debra A.; Wilcox, James B. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003979616
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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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Using external knowledge to improve organizational innovativeness : understanding the knowledge leveraging process
Wang, Xinchun; Arnett, Dennis B.; Hou, Limin - In: The journal of business & industrial marketing 31 (2016) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10011486469
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The effects of new product development proficiency on product advantage and tourism business performance : evidence from the Norwegian hotel industry
Sandvik, Izabela L.; Arnett, Dennis B.; Sandvik, Kåre - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 6, pp. 641-653
Persistent link: https://www.econbiz.de/10009388156