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Competitive pricing by a price leader
Roy, Abhik - In: Management science : journal of the Institute for … 40 (1994) 7, pp. 809-823
Persistent link: https://www.econbiz.de/10001165073
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Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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Editorial — Marketing Science : A Strategic Review
Chintagunta, Pradeep K. - 2013
Marketing Science is in a great competitive position with a strong editorial board and infrastructure support. This editorial summarizes the state of the journal as perceived by its stakeholders. They believe that the journal should strive to remain a premier international journal and embrace...
Persistent link: https://www.econbiz.de/10013075896
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Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
Raju, Jagmohan; Zhang, Z. John - 2010
Persistent link: https://www.econbiz.de/10003908722
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A theory of price promotions
Raju, Jagmohan Singh - 1988
Persistent link: https://www.econbiz.de/10000788789
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The effects of brand loyalty on competitive price promotional strategies
Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 36 (1990) 3, pp. 276-304
Persistent link: https://www.econbiz.de/10001084597
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Keeping your enemies closer : when market entry as an alliance with your competitor makes sense
Cai, C. Jeffrey; Raju, Jagmohan Singh - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 743-755
Persistent link: https://www.econbiz.de/10011584711
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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The effect of entrant brand's ownership on national brands' positioning strategies
Tyagi, Rajeev K.; Raju, Jagmohan Singh - In: Managerial and decision economics : MDE ; the … 39 (2018) 4, pp. 475-485
Persistent link: https://www.econbiz.de/10011968978
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Investigating the cross-category effects of store brands
Sayman, Serdar; Raju, Jagmohan Singh - In: Review of industrial organization : RIO 24 (2004) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10002140601