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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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Understanding voter orientation in the context of political market orientation: is the political customer king?
Ormrod, Robert P.; Henneberg, Stephan C. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 108-130
Persistent link: https://www.econbiz.de/10003979646
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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
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Understanding political market orientation
Ormrod, Robert P. - 2009
Persistent link: https://www.econbiz.de/10003862279
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Political market orientation : an introduction
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009228951
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Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009267708
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Persistent link: https://www.econbiz.de/10010438064
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Defining political marketing
Ormrod, Robert P. - 2012
Persistent link: https://www.econbiz.de/10009632217
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How to structure a thesis, report or paper : a guide for students
Ormrod, Robert P. - 2023
Persistent link: https://www.econbiz.de/10014022750
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Election marketing to young voters : which media is most important?
Ormrod, Robert P.; Savigny, Heather - 2012
Persistent link: https://www.econbiz.de/10009408449