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Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin - In: Journal of food products marketing 21 (2015) 1, pp. 90-101
Persistent link: https://www.econbiz.de/10011432106
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
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Sortimentsoptimierung : der kombinierte Einsatz von Sortimentsreduktion und -präsentation und seine Auswirkungen auf das Kaufverhalten
Heidemann, Christina Sophia - 2010
Persistent link: https://www.econbiz.de/10008668632
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When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
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What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.; Kotouc, Alexander Johannes; … - In: Journal of retailing and consumer services 19 (2012) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
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Explaining customers' switching patterns to brand delisting
Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 19 (2012) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
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Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models
Kök, A. Gürhan; Xu, Yi - In: Management science : journal of the Institute for … 57 (2011) 9, pp. 1546-1563
Persistent link: https://www.econbiz.de/10009312562
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.; Verhoef, Peter C. - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
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The impact of upfront payments on assortment decisions in retailing
Baake, Pio; Schlippenbach, Vanessa von - In: Review of industrial organization : RIO 44 (2014) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10010338753