//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The mere categorization effect...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
78,799
Consumer behaviour
78,795
Theorie
12,731
Theory
12,722
Beziehungsmarketing
8,853
Relationship marketing
8,850
Markenführung
7,437
Brand management
7,436
Rationalität
6,679
Rationality
6,664
Markenimage
6,587
Brand image
6,570
Online retailing
5,471
Online-Handel
5,470
Customer satisfaction
5,445
Kundenzufriedenheit
5,445
USA
4,901
United States
4,828
Social Web
4,677
Social web
4,677
Online-Marketing
4,430
Internet marketing
4,404
Dienstleistungsqualität
4,297
Service quality
4,297
Einzelhandel
4,267
Brand
4,260
Markenartikel
4,229
Retail trade
4,195
Deutschland
4,096
Germany
3,985
Experiment
3,752
Werbewirkung
3,584
Advertising effects
3,570
Electronic Commerce
3,550
E-commerce
3,462
Emotion
3,268
Werbung
2,893
Advertising
2,881
Private consumption
2,866
Privater Konsum
2,866
more ...
less ...
Online availability
All
Undetermined
30,006
Free
20,485
Type of publication
All
Article
59,793
Book / Working Paper
29,690
Journal
150
Type of publication (narrower categories)
All
Article in journal
53,616
Aufsatz in Zeitschrift
53,616
Graue Literatur
9,123
Non-commercial literature
9,123
Arbeitspapier
7,426
Working Paper
7,426
Aufsatz im Buch
5,977
Book section
5,977
Hochschulschrift
3,201
Thesis
2,209
Collection of articles of several authors
1,315
Sammelwerk
1,315
Aufsatzsammlung
825
Conference paper
586
Konferenzbeitrag
586
Bibliografie enthalten
503
Bibliography included
503
Konferenzschrift
395
Collection of articles written by one author
380
Sammlung
380
Case study
334
Fallstudie
334
Lehrbuch
264
Textbook
220
Reprint
207
Conference proceedings
206
Amtsdruckschrift
189
Government document
189
Statistik
98
Systematic review
92
Übersichtsarbeit
92
Rezension
89
Statistics
83
Ratgeber
70
Forschungsbericht
69
Handbook
61
Handbuch
61
Guidebook
60
Market information
52
Marktinformation
52
more ...
less ...
Language
All
English
81,884
German
6,682
French
492
Spanish
142
Polish
128
Italian
124
Russian
40
Undetermined
40
Swedish
38
Portuguese
36
Danish
29
Dutch
26
Norwegian
22
Hungarian
18
Finnish
14
Slovak
10
Czech
7
Croatian
5
Bulgarian
4
Romanian
4
Serbian
4
Multiple languages
3
Slovenian
3
Arabic
2
Turkish
2
Chinese
2
Bosnian
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
116
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
95
Huber, Frank
89
Lusk, Jayson L.
84
Phau, Ian
83
Herrmann, Andreas
80
Gierl, Heribert
79
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
70
Khare, Arpita
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
68
Asongu, Simplice
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Agarwal, Sumit
66
Foxall, Gordon R.
65
Stavins, Joanna
64
Verhoef, Peter C.
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
58
Janssen, Maarten C. W.
57
Rock, Bram de
57
Cherchye, Laurens
55
Chintagunta, Pradeep K.
55
Krishna, Aradhna
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Güth, Werner
52
Thøgersen, John
52
Walsh, Gianfranco
52
more ...
less ...
Institution
All
National Bureau of Economic Research
598
Springer Fachmedien Wiesbaden
149
OECD
50
Verlag Dr. Kovač
38
American Marketing Association
35
IGI Global
34
International Energy Agency
30
Edward Elgar Publishing
29
Institut für Demoskopie Allensbach
26
Information Resources Management Association
25
Books on Demand GmbH <Norderstedt>
24
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
17
INSEAD
15
Nomos Verlagsgesellschaft
15
Universität Mannheim
13
RWTH Aachen
12
Europäische Kommission
11
Springer International Publishing
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Haufe-Lexware GmbH & Co. KG
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Deutschland / Bundeswehr / Universität Hamburg
9
European University Institute / Department of Economics
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
Robert Schuman Centre for Advanced Studies
9
Technische Universität Braunschweig
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
International Telecommunications Society
8
Organisation for Economic Co-operation and Development
8
Shaker Verlag
8
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
8
Trinity College Dublin / Department of Economics
8
Weltwirtschaftsforum
8
Center for Economic Research <Tilburg>
7
more ...
less ...
Published in...
All
Journal of business research : JBR
2,006
Journal of retailing and consumer services
1,949
International journal of consumer studies
762
International journal of hospitality management
727
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER working paper series
594
Working paper / National Bureau of Economic Research, Inc.
507
NBER Working Paper
446
SpringerLink / Bücher
406
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
Management science : journal of the Institute for Operations Research and the Management Sciences
371
The journal of brand management : an international journal
363
Journal of marketing research : JMR
358
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of retailing
322
Journal of travel and tourism marketing
322
Journal of international consumer marketing
320
Journal of marketing management : MM
310
Technological forecasting & social change : an international journal
305
Cogent business & management
302
Journal of consumer behaviour : an international research review
302
Journal of marketing
299
The international review of retail, distribution and consumer research
299
Journal of marketing communications
298
Marketing letters : a journal of research in marketing
298
Tourism management : research, policies, practice
298
International journal of retail & distribution management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The journal of consumer marketing
286
Journal of fashion marketing and management
284
Journal of business ethics : JOBE
282
Journal of the Academy of Marketing Science
275
Journal of economic psychology : research in economic psychology and behavioral economics
272
International journal of contemporary hospitality management
265
The journal of services marketing
260
Journal of hospitality marketing & management
250
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,407
RePEc
710
EconStor
188
USB Cologne (business full texts)
63
Other ZBW resources
55
BASE
10
OLC EcoSci
2
more ...
less ...
Showing
1
-
10
of
89,633
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011432106
Saved in:
2
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
3
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
4
Sortimentsoptimierung : der kombinierte Einsatz von Sortimentsreduktion und -präsentation und seine Auswirkungen auf das Kaufverhalten
Heidemann, Christina Sophia
-
2010
Persistent link: https://www.econbiz.de/10008668632
Saved in:
5
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
6
What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
7
Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
8
Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models
Kök, A. Gürhan
;
Xu, Yi
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1546-1563
Persistent link: https://www.econbiz.de/10009312562
Saved in:
9
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
10
The impact of upfront payments on assortment decisions in retailing
Baake, Pio
;
Schlippenbach, Vanessa von
- In:
Review of industrial organization : RIO
44
(
2014
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010338753
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->