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1
Archetyping the brand : strategy to connect
Siraj, Sadaf
;
Kumari, Shyama
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
Saved in:
2
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10002746454
Saved in:
3
Taking advantage of adversarial demographic changes to innovate your own business
Ōsono, Emi
- In:
The silver market phenomenon : business opportunities …
,
(pp. 391-413)
.
2008
Persistent link: https://www.econbiz.de/10003749565
Saved in:
4
Brand
innovation
and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
5
Momentum : how companies become unstoppable market forces
Ricci, Ron
;
Volkmann, John
-
2003
Persistent link: https://www.econbiz.de/10001691374
Saved in:
6
Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits
Sharma, Poonam
- In:
International journal of entrepreneurship and …
20
(
2016
)
5/6
,
pp. 360-368
Persistent link: https://www.econbiz.de/10011737515
Saved in:
7
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
Saved in:
8
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
9
Product adoption and
innovation
diffusion: the case of Japanese marketing to China
Horn, Sierk
- In:
Asia Pacific business review
15
(
2009
)
3
,
pp. 389-409
Persistent link: https://www.econbiz.de/10003883369
Saved in:
10
Marktkommunikation im Wandel : welcher Marken-Touchpoint zählt?
Spengler, Christoph
;
Müller, Jeanette
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 217-233)
.
2008
Persistent link: https://www.econbiz.de/10003709984
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