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1
Assessing the usefulness of taxonomies of visual rhetorical figures
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012243126
Saved in:
2
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
Saved in:
3
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
Saved in:
4
DART scale development : diagnosing a firm's readiness for strategic value co-creation
Albinsson, Pia A.
;
Perera, B. Yasanthi
;
Sautter, Pookie …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011450447
Saved in:
5
Marketization, nostalgia, and social connectedness : an exploratory study in Eastern Germany
Wolf, Marco
;
Kopf, Dennis
;
Albinsson, Pia A.
- In:
Global journal of business research : GJBR
10
(
2016
)
2
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011618330
Saved in:
6
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Saved in:
7
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
8
Citizen-consumer oriented practices in naturalistic foodways : the case of the slow food movement
Chaudhury, Sarita Ray
;
Albinsson, Pia A.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10010504594
Saved in:
9
The winemaker as entrepreneurial marketer : an exploratory study
Chaudhury, Sarita Ray
;
Albinsson, Pia A.
;
Shows, George …
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10010462624
Saved in:
10
Do-it-yourself projects as path toward female empowerment in a gendered market place
Wolf, Marco
;
Albinsson, Pia A.
;
Becker, Cherylynn
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10010527182
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