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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D.; Rinaldo, Shannon B. - 2011
Persistent link: https://www.econbiz.de/10009270390
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Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D. - 1976
Persistent link: https://www.econbiz.de/10000042197
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Marketing theory : the philosophy of marketing science
Hunt, Shelby D. - 1983
Persistent link: https://www.econbiz.de/10000055295
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Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D. - 2010
Persistent link: https://www.econbiz.de/10003836176
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Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003793804
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Objectivity in marketing theory and research
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003794756
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Competitive advantage strategies in times of adversity
Hunt, Shelby D. - In: Journal of customer behaviour 8 (2009) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10003870021
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On reforming marketing : for marketing systems and brand equity strategy
Hunt, Shelby D. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 69-77). 2006
Persistent link: https://www.econbiz.de/10003430097
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 277-283
Persistent link: https://www.econbiz.de/10003672159