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Consumer behaviour
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Pham, Michel T.
33
Pham, Michel Tuan
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Avnet, Tamar
9
Faraji-Rad, Ali
5
Melumad, Shiri
5
Stephen, Andrew T.
5
Lee, Leonard
4
Chang, Hannah H.
3
Gorn, Gerald J.
3
Hung, Iris W.
3
Oh, Travis Tae
3
Andrade, Eduardo B.
2
Aydinli, Aylin
2
Cohen, Joel B.
2
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2
Gu, Yangjie
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Sun, Jennifer J.
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Toubia, Olivier
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Columbia Business School Research Paper
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
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2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Gestion 2000
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HEC Paris research paper series
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ECONIS (ZBW)
OLC EcoSci
14
RePEc
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BASE
3
Other ZBW resources
3
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1
The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
Saved in:
2
On consumption happiness : a research dialogue
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
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3
The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T.
- In:
Gestion 2000
7
(
1991
)
4
,
pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
Saved in:
4
Editorial: The seven sins of consumer psychology
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
Saved in:
5
Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
Saved in:
6
The forgotten working-class consumer
Pham, Michel T.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
Saved in:
7
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
8
Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Pham, Michel T.
;
Hughes, G. D.
;
Cohen, Joel B.
-
1993
Persistent link: https://www.econbiz.de/10000876068
Saved in:
9
The nature and role of affect in consumer behavior
Cohen, Joel B.
;
Pham, Michel T.
;
Andrade, Eduardo B.
- In:
Handbook of consumer psychology
,
(pp. 297-348)
.
2008
Persistent link: https://www.econbiz.de/10003716200
Saved in:
10
Rethinking Regulatory Engagement Theory
Pham, Michel T.
;
Avnet, Tamar
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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