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eWOM credibility on social networking sites : a framework

Moran, Gillian; Muzellec, Laurent - In: Journal of marketing communications 23 (2017) 2, pp. 149-161

Persistent link: https://www.econbiz.de/10011706465

Children's experiences and parents' perceptions of retailers' mobile applications

Muzellec, Laurent; Feenstra, Florence; Faultrier, … - In: International journal of retail & distribution management 44 (2016) 11, pp. 1118-1131

Persistent link: https://www.econbiz.de/10011640056

Social network sites : early adopters' personality and influence

Lynn, Theo; Muzellec, Laurent; Caemmerer, Barbara; … - In: The journal of product & brand management 26 (2017) 1, pp. 42-51

Persistent link: https://www.econbiz.de/10011666444

Two-sided Internet platforms : a business model lifecycle perspective

Muzellec, Laurent; Ronteau, Sébastien; Lambkin, Mary - In: Industrial marketing management : the international … 45 (2015), pp. 139-150

Persistent link: https://www.econbiz.de/10010530562

When children express their preferences regarding sales channels : online or offline or online and offline?

Boulay, Jacques; Faultrier, Brigitte de; Feenstra, Florence - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1018-1031

Persistent link: https://www.econbiz.de/10010460808

Defining a retailer's channel strategy applied to young consumers

Faultrier, Brigitte de; Boulay, Jacques; Feenstra, Florence - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 953-973

Persistent link: https://www.econbiz.de/10010460818

Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth

Muzellec, Laurent; O'Raghallaigh, Eamonn - In: Journal of advertising research 58 (2018) 1, pp. 12-15

Persistent link: https://www.econbiz.de/10011875486

Extending the product placement research agenda : the impact of hypervideo on interactivity and timing of product placement decisions

Lynn, Thoedore; Jaramillo, Artemisa; Muzellec, Laurent - In: The marketing review 14 (2014) 4, pp. 339-360

Persistent link: https://www.econbiz.de/10011444933

Corporate branding and brand architecture : a conceptual framework

Muzellec, Laurent; Lambkin, Mary C. - In: Marketing theory 9 (2009) 1, pp. 39-54

Persistent link: https://www.econbiz.de/10003826382

Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland

Muzellec, Laurent; Lambkin, Mary - In: Journal of strategic marketing 16 (2008) 4, pp. 283-299

Persistent link: https://www.econbiz.de/10003770742