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Making meaning : the fate of t...
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International journal of market research : JMRS ; the journal of the Market Research Society
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Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
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2
Qualis? : from theory to practice
Barnham, Chris
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 414-424
Persistent link: https://www.econbiz.de/10003775214
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Consumer reality : how brands are constructed
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 485-502
Persistent link: https://www.econbiz.de/10009576972
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Essence : the structure and dynamics of the brand
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 593-610
Persistent link: https://www.econbiz.de/10003873077
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5
Instantiation : reframing brand communication
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10003693174
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6
Quantitative and qualitative research : perceptual foundations
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
6
,
pp. 837-854
Persistent link: https://www.econbiz.de/10011494727
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7
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
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