Narrow search
Showing 1 - 8 of 8
Cover Image
Consumer innovativeness and consumer decision styles : a confirmatory and segmentation analysis
Mishra, Anubhav A. - In: The international review of retail, distribution and … 25 (2015) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10010502835
Cover Image
Consumer responses to brand deletion
Mishra, Anubhav A. - In: The journal of brand management : an international journal 25 (2018) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10011891319
Cover Image
The role of customer gratitude in relationship marketing : moderation and model validation
Mishra, Anubhav A. - In: Journal of strategic marketing 24 (2016) 6, pp. 529-549
Persistent link: https://www.econbiz.de/10011571026
Cover Image
Gandhian values and consumption behavior : scale development and validation
Mishra, Anubhav A.; Sharma, Suresh C.; Gautam, Vikas; … - In: Journal of strategic marketing 27 (2019) 6, pp. 465-482
Persistent link: https://www.econbiz.de/10012202766
Cover Image
Low-literate versus literate customer experience : dimensions, consequences and moderators
Mishra, Anubhav A.; Verma, Megha - In: International journal of market research 64 (2022) 1, pp. 132-159
Persistent link: https://www.econbiz.de/10012794302
Cover Image
When should we not expect attraction effect? : the moderating influence of analytic versus holistic thinking
Banerjee, Pronobesh; Chatterjee, Promothesh; Mishra, Sanjay - In: Journal of strategic marketing 28 (2020) 5, pp. 399-416
Persistent link: https://www.econbiz.de/10012313909
Cover Image
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.; Verma, Megha - In: Marketing intelligence & planning 42 (2024) 1, pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Cover Image
Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience
Mishra, Anubhav A.; Verma, Megha - In: The international review of retail, distribution and … 33 (2023) 2, pp. 155-177
Persistent link: https://www.econbiz.de/10014292092