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The relationship between new product creativity components and purchase intention and the mediating impact of perceived values : a study of consumers in Ho Chi Minh city
Tho Phuoc Vo; Mai Dong Tran; Thi Minh Chau Ly - In: Cogent business & management 9 (2022) 1, pp. 1-23
new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers …This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of …
Persistent link: https://www.econbiz.de/10014434941
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Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Rudawska, Edyta; Petljak, Kristina; Stulec, Ivana - In: International journal of business performance management 16 (2015) 2/3, pp. 182-197
Persistent link: https://www.econbiz.de/10011317303
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Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169569
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The effect of convenience store dessert on consumers value and satisfaction
Cha, Seong Soo; Lee, Su-Han - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 3, pp. 191-199
Persistent link: https://www.econbiz.de/10012667341
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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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Understanding the continuance of mobile financial services in Kenya : the roles of utilitarian, hedonic, and personal values
Omigie, Newman O.; Zo, Hangjung; Ciganek, Andrew P.; … - In: Journal of global information management : an official … 28 (2020) 3, pp. 36-57
Persistent link: https://www.econbiz.de/10012304228
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Pursuing personal constructs through quality, value, and satisfaction
Babin, Barry J.; James, Kevin W.; Camp, Kerri; Jones, … - In: Journal of retailing and consumer services 51 (2019), pp. 33-41
Persistent link: https://www.econbiz.de/10012114930
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Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values
Omigie, N. O. - 2017
"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...
Persistent link: https://www.econbiz.de/10011774587
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A study on eating-out style and acceptance intention of artificial seasoning : the moderating role of consumers' psychological value
Cha, Seong Soo; Seo, Bo-Kyung - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 4, pp. 171-177
Persistent link: https://www.econbiz.de/10012428178
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026