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Brand followers : consumer mot...
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Consumer behaviour
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17,045
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4,600
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Han, Heesup
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126
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118
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114
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107
Sheth, Jagdish N.
101
Kumar, V.
97
Grunert, Klaus G.
92
Verhoef, Peter C.
92
Baumgarth, Carsten
89
Phau, Ian
89
Gierl, Heribert
88
Melewar, T. C.
85
Lusk, Jayson L.
84
Grewal, Dhruv
82
Usman, Osly
77
Loureiro, Sandra Maria Correia
76
Khare, Arpita
74
Dwivedi, Yogesh Kumar
73
Thaichon, Park
72
Bagozzi, Richard P.
71
Septianto, Felix
71
Hollebeek, Linda D.
70
Ahlert, Dieter
69
Meffert, Heribert
69
Paul, Justin
68
Walsh, Gianfranco
68
Wansink, Brian
68
Pelsmacker, Patrick de
67
Foxall, Gordon R.
66
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Keller, Kevin Lane
65
Tomczak, Torsten
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Gesellschaft für Ökologische Kommunikation mbH
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Journal of business research : JBR
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International journal of hospitality management
865
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802
International journal of consumer studies
776
Psychology & marketing
706
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589
Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
435
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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NBER Working Paper
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Tourism management : research, policies, practice
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Journal of marketing
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
378
The journal of services marketing
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Journal of retailing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
354
Journal of marketing communications
344
Journal of strategic marketing
340
The service industries journal
340
Cogent business & management
336
Marketing letters : a journal of research in marketing
335
Journal of international consumer marketing
334
International journal of contemporary hospitality management
330
International journal of retail & distribution management
327
Marketing intelligence & planning
324
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
317
The international review of retail, distribution and consumer research
315
Journal of fashion marketing and management
309
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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4,028
USB Cologne (EcoSocSci)
1,908
RePEc
812
EconStor
736
BASE
158
OLC EcoSci
62
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8
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
3
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
4
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
5
Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten
-
2005
Persistent link: https://www.econbiz.de/10003339144
Saved in:
6
Tips and traps for marketing your business
Cooper, Scott W.
;
Grutzner, Fritz P.
;
Cooper, Birk P.
-
2008
Persistent link: https://www.econbiz.de/10003530446
Saved in:
7
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
8
Interaktionsorientierte Markenführung : Bedeutung internetbasierter Formen der Kundeninteraktion für die Markenführung
Totz, Carsten
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003182562
Saved in:
9
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
10
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
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