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Werbewirkung
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3,912
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Pelsmacker, Patrick de
63
Gierl, Heribert
56
Esch, Franz-Rudolf
44
Frey, Bruno S.
44
Boje, David M.
38
Bauer, Hans H.
36
Eisend, Martin
35
Dens, Nathalie
33
Diehl, Sandra
31
Wilbur, Kenneth C.
27
Bellman, Steven
25
Septianto, Felix
25
Terlutter, Ralf
25
Reijmersdal, Eva A. van
24
Taylor, Charles Raymond
24
Kaiser, Harry M.
22
Yoon, Hye Jin
21
Chang, Chingching
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Huber, Frank
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Pauwels, Koen
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Varan, Duane
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Kirchler, Erich
19
Mueller, Barbara
19
Rosengren, Sara
19
Stafford, Marla Royne
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Chan, Kara
18
Dahlén, Micael
18
Gröppel-Klein, Andrea
18
Hudders, Liselot
18
Yoon, Sukki
18
Geuens, Maggie
17
Matthes, Jörg
17
Muehling, Darrel D.
17
Mullainathan, Sendhil
17
Phau, Ian
17
Romaniuk, Jenni
17
Cauberghe, Verolien
16
Roy, Subhadip
16
Russell, Cristel Antonia
16
Smit, Edith G.
16
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Springer-Verlag GmbH
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Edward Elgar Publishing
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Books on Demand GmbH <Norderstedt>
7
Haufe-Lexware GmbH & Co. KG
7
Ekonomiska forskningsinstitutet <Stockholm>
5
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Angewandte Wirtschaftspsychologie
5
Shaker Verlag
5
Springer Gabler <Firma>
5
Technische Universität Braunschweig
5
Deutsche Werbewissenschaftliche Gesellschaft
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IGI Global
4
International Association for Research in Economic Psychology
4
Verlag Franz Vahlen
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
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Centre for Economic Policy Research
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Hochschule Fresenius
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IP Deutschland GmbH <Köln>
3
International Colloquium on Economic Psychology <15, 1990, Exeter>
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MITP Verlags-GmbH & Co. KG
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Media-Micro-Census GmbH <Frankfurt, Main>
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Nomos Verlagsgesellschaft
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Pabst Science Publishers
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Peter Lang GmbH
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Russell Sage Foundation
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Universitetet i Oslo / Økonomisk institutt
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Universität Mannheim
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Verlag Dr. Kovač
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
American Psychological Association
2
Association for NeuroPsychoEconomics
2
De Gruyter Oldenbourg
2
Deutsche Gesellschaft für Psychologie
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Journal of advertising research
310
Journal of advertising : official publication of the American Academy of Advertising
262
Journal of business research : JBR
242
International journal of advertising : the quarterly review of marketing communications
225
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
199
Psychology & marketing
164
Journal of promotion management : JPM
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
SpringerLink / Bücher
93
Journal of retailing and consumer services
90
Journal of promotion management : innovations in planning and applied research
82
Journal of economic psychology : research in economic psychology and behavioral economics
79
Journal of marketing research : JMR
76
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
68
Marketing letters : a journal of research in marketing
65
Journal of current issues and research in advertising : JCIRA
62
Marketing : ZFP ; journal of research and management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
41
International journal of hospitality management
40
The journal of brand management : an international journal
40
The journal of product & brand management
40
Springer eBook Collection
39
Asia Pacific journal of marketing and logistics
38
Journal of current issues and research in advertising
38
Tourism management : research, policies, practice
36
Journal of global marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of the Academy of Marketing Science
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
NBER working paper series
34
Journal of international consumer marketing
33
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
290
EconStor
51
RePEc
16
OLC EcoSci
6
USB Cologne (business full texts)
2
BASE
2
Other ZBW resources
2
ArchiDok
1
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1
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
2
Fernsehwerbung
: theoretische Analysen und empirische Befunde
Friedrichsen, Mike
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001406293
Saved in:
3
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
4
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
5
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
6
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
7
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
8
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
9
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
10
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
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