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Various forms of value-based s...
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Tikkanen, Henrikki
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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ECONIS (ZBW)
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Reinforcing the capability perspective of value-based selling a response to the commentary by Jaakkola, Frösén and Tikkanen on the paper "value-based selling: an organizational cap...
Rajala, Risto
;
Töytäri, Pekka
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 115-116
Persistent link: https://www.econbiz.de/10010530567
Saved in:
2
Marketing performance assessment systems and the business context
Frösén, Johanna
;
Tikkanen, Henrikki
;
Jaakkola, Matti
; …
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 715-737
Persistent link: https://www.econbiz.de/10009764004
Saved in:
3
Effective forms of market orientation across the business cycle : a longitudinal analysis of business-to-business firms
Frösén, Johanna
;
Jaakkola, Matti
;
Churakova, Iya
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 91-99
Persistent link: https://www.econbiz.de/10011447496
Saved in:
4
Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti
;
Frösén, Johanna
;
Tikkanen, Henrikki
; …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
Saved in:
5
Market orientation, innovation capability and business performance : insights from the global financial crisis
Huhtala, Juho-Petteri
;
Sihvonen, Antti
;
Frösén, Johanna
; …
- In:
Baltic journal of management
9
(
2014
)
2
,
pp. 134-152
Persistent link: https://www.econbiz.de/10010347853
Saved in:
6
Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka
;
Rajala, Risto
;
Alejandro, Thomas Brashear
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
Saved in:
7
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
Saved in:
8
Barriers to implementing value-based pricing in industrial markets : a micro-foundations perspective
Töytäri, Pekka
;
Keränen, Joona
;
Rajala, Risto
- In:
Journal of business research : JBR
76
(
2017
),
pp. 237-246
Persistent link: https://www.econbiz.de/10011713637
Saved in:
9
Development and impact of strategic marketing : a longitudinal study in a Nordic country from 2008 to 2014
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2269-2294
Persistent link: https://www.econbiz.de/10011629391
Saved in:
10
Assessing value co-creation and value capture potential in services : a management framework
Töytäri, Pekka
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
2
,
pp. 254-274
Persistent link: https://www.econbiz.de/10011279602
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