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Effects of the perceived diagn...
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Sattler, Henrik
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The journal of brand management : an international journal
294
Journal of business research : JBR
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Journal of retailing and consumer services
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Psychology & marketing
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International journal of hospitality management
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NBER working paper series
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of advertising : the quarterly review of marketing communications
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Cogent business & management
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European journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Brands and branding
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International journal of consumer studies
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ECONIS (ZBW)
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1
Effects of the perceived diagnosticity of presented attribute and
brand
name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
Saved in:
2
An experimental study on the effect of
brand
and
brand
extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
3
The role of celebrity endorser toward
brand
attitude and purchase intention : a study from Indonesia
Putri, Riyana
;
Roostika, Ratna
-
2021
Persistent link: https://www.econbiz.de/10012802868
Saved in:
4
The perceptual antecedents of
brand
anthropomorphism in the name-
brand
voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
5
The decision to customize and its effect on
brand
experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
6
The effects of compensatory inferences for attributes on the choice of incomplete product options
Gunasti, Kunter
;
Ross, William T.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010517081
Saved in:
7
Observability of food safety losses in maize : Evidence from Kenya
Hoffmann, Vivian
;
Mutiga, Samuel K.
;
Harvey, Jagger W.
; …
- In:
Food policy : economics planning and politics of food …
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012799093
Saved in:
8
Information, egalitarianism and the value
Routledge, R. R.
- In:
Operations research letters
44
(
2016
)
6
,
pp. 775-778
Persistent link: https://www.econbiz.de/10011622364
Saved in:
9
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
10
The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
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