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Mobile coupons : what to offer...
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88
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83
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71
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69
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69
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67
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66
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65
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64
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63
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61
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61
Verhoef, Peter C.
60
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58
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56
Laroche, Michel
55
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54
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54
Kim, Jungkeun
53
Krishna, Aradhna
53
Walsh, Gianfranco
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Warlop, Luk
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Hollebeek, Linda D.
52
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NBER working paper series
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356
European journal of marketing : EJM
352
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Management science : journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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Journal of travel and tourism marketing
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Journal of retailing
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Tourism management : research, policies, practice
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Journal of international consumer marketing
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Cogent business & management
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Marketing letters : a journal of research in marketing
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Journal of marketing
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The international review of retail, distribution and consumer research
297
International journal of retail & distribution management
294
Journal of the Academy of Marketing Science
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Journal of consumer behaviour : an international research review
287
Journal of fashion marketing and management
286
The journal of consumer marketing
286
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
International journal of contemporary hospitality management
270
The journal of services marketing
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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3,027
USB Cologne (EcoSocSci)
1,320
EconStor
741
RePEc
628
BASE
92
OLC EcoSci
44
USB Cologne (business full texts)
5
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1
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
Saved in:
2
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
3
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
4
Perceptions of mobile coupons : a cross-national study
Muk, Alexander
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009748198
Saved in:
5
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
6
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
7
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
8
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
9
A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep
;
Wali, O. P.
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
Saved in:
10
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
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