Moor, Liz - 2007 - 1. publ.
cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the … consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now …, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the …