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Enhancing hotel employees' bra...
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Extending the tourism experience : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 236-253)
.
2016
Persistent link: https://www.econbiz.de/10011430766
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2
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
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3
The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung
;
King, Ceridwyn
;
Hudson, Simon
; …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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4
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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5
Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina
;
So, Kevin Kam Fung
;
Wu, Luorong
;
King, Ceridwyn
- In:
International journal of hospitality management
83
(
2019
),
pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
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6
The role of customer engagement in sustaining subjective well-being after a travel experience : findings from a three-wave study
So, Kevin Kam Fung
;
Li, Jing
;
He, Yueying
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1280-1303
Persistent link: https://www.econbiz.de/10014582451
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7
Enhancing employee voice to advance the hospitality organization's marketing capabilities : a multilevel perspective
King, Ceridwyn
;
So, Kevin Kam Fung
;
DiPietro, Robin B.
; …
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012389118
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8
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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9
"When experience matters" : building and measuring hotel brand equity : the customers' perspective
So, Kevin Kam Fung
;
King, Ceridwyn
- In:
International journal of contemporary hospitality management
22
(
2010
)
5
,
pp. 589-608
Persistent link: https://www.econbiz.de/10008651303
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10
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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