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Performing market segmentation : a performative perspective

Venter, Peet; Wright, Alex; Dibb, Sally - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 62-83

Persistent link: https://www.econbiz.de/10010511384

Micro talk systems

Brunswick, Gary J.; Gnauck, Brian; Amtmann, Raymond; … - In: Journal of business case studies 9 (2013) 4, pp. 311-319

Persistent link: https://www.econbiz.de/10009786498

Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market

Bruwer, Johan; Burrows, Nicole; Chaumont, Sylvia; Li, Elton - In: The international review of retail, distribution and … 24 (2014) 2, pp. 145-165

Persistent link: https://www.econbiz.de/10010367008

Customer-oriented benefit segmentation : an integrated approach

Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189

Persistent link: https://www.econbiz.de/10010400546

Competing with customer returns policies

Chen, Jing; Chen, Bintong - In: International journal of production research 54 (2016) 7/8, pp. 2093-2107

Persistent link: https://www.econbiz.de/10011495809

Increasing quality sequence : when is it an optimal product introduction strategy?

Pedram, Mahmood; Balachander, Subramanian - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2487-2494

Persistent link: https://www.econbiz.de/10011386241

Factors determining brand equity for retail stores : a market segmentation approach

Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854

Persistent link: https://www.econbiz.de/10012671493

Niche sport sponsorship : providing the target market sponsors want?

Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121

Persistent link: https://www.econbiz.de/10012630750

Frozen food industry in India : a market study

Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82

Persistent link: https://www.econbiz.de/10010189424

Product differentiation in video games : a closer look at Fortnite's success

Moritz, Karl-Heinz; Schöber, Timo; Stadtmann, Georg - 2020

Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we...

Persistent link: https://www.econbiz.de/10012223916

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