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Effects of service failure on consumer responses across failure types : a moderating role of intimacy
Jeon, Seongun; Kim, Jonathan S. - In: Australasian marketing journal 24 (2016) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10011484637
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Customer value creation behavior
Yi, Youjae - 2014
Persistent link: https://www.econbiz.de/10010350122
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An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
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If employees "go the extra mile," do customers reciprocate with similar behavior?
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 10, pp. 961-986
Persistent link: https://www.econbiz.de/10003768748
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The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
Yi, Youjae; Gong, Taeshik - In: Industrial marketing management : the international … 37 (2008) 7, pp. 767-783
Persistent link: https://www.econbiz.de/10003781768
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An integrated model of customer social exchange relationship : the moderating role of customer experience
Yi, Youjae; Gong, Taeshik - In: The service industries journal 29 (2009) 11/12, pp. 1513-1528
Persistent link: https://www.econbiz.de/10003928490
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Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Yi, Youjae; Nataraajan, Rajan; Gong, Taeshik - In: Journal of business research : JBR 64 (2011) 1, pp. 88-96
Persistent link: https://www.econbiz.de/10008806328
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Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae; Yi, Youjae - In: Psychology & marketing 29 (2012) 8, pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
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Specification, evaluation, and interpretation of structural equation models
Bagozzi, Richard P.; Yi, Youjae - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 8-34
Persistent link: https://www.econbiz.de/10009507945
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Local consumers' reception of imported and domestic movies in the Korean movie market
Moon, Sangkil; Bayus, Barry L.; Yi, Youjae; Kim, Junhee - In: Journal of cultural economics 39 (2015) 1, pp. 99-121
Persistent link: https://www.econbiz.de/10011332882