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Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands

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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution

Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416

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Does corporate social responsibility contribute to strengthen brand equity? : an empirical study

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Corporate social responsibility and brand performance : evidence from Ghana

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Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Lin, Michael S.; Chung, Yeasun K. - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 639-658

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Applying consumer-based brand equity in private universities branding : an empirical study

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How can social responsibilities contribute to brand equity? : evidences from Isfahan

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From corporate social responsibility to market demand : the role of brand management

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Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana

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Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana

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