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The influence of brand personality evidence from India

Trott, Sangeeta - In: Global journal of business research : GJBR 5 (2011) 3, pp. 79-83

Persistent link: https://www.econbiz.de/10008809288

The Influence of Brand Personality - Evidence from India

Trott, Sangeeta - 2011

Nokia tops the list this year among India's most trusted brands. The purpose of this research is to analyze the influence of brand personality of NOKIA to perceived quality. Approximately 214 respondents from a well known management institute are selected for this purpose. Respondents are asked...

Persistent link: https://www.econbiz.de/10013123180

Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective

Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26

Persistent link: https://www.econbiz.de/10012103952

Marketing to develop environmental sustainability, awareness, and action

Trott, Sangeeta - In: Responsible, sustainable, and globally aware management …, (pp. 106-123). 2019

Persistent link: https://www.econbiz.de/10012011266

The impact of green core competencies on green image and green innovation : an Indian perspective

Trott, Sangeeta - In: Paradigm : the journal of Institute of Management Technology 17 (2013) 1/2, pp. 81-87

Persistent link: https://www.econbiz.de/10011759253

Emotions and consumer behaviour : a review and research agenda

Sharma, Kirti; Trott, Sangeeta; Sahadev, Sunil; Singh, … - In: International journal of consumer studies 47 (2023) 6, pp. 2396-2416

Persistent link: https://www.econbiz.de/10014427314

Managing the challenge of luxury democratization : a multicountry analysis

Shukla, Paurav; Rosendo-Rios, Veronica; Trott, Sangeeta; … - In: Journal of international marketing 30 (2022) 4, pp. 44-59

Persistent link: https://www.econbiz.de/10013438691