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Markenführung
17,368
Brand management
17,336
Markenimage
11,018
Brand image
10,891
Consumer behaviour
10,207
Konsumentenverhalten
10,206
Markenartikel
9,032
Brand
8,079
Beziehungsmarketing
3,105
Relationship marketing
3,103
Social Web
2,104
Social web
2,104
Deutschland
1,868
Online-Marketing
1,844
Internet marketing
1,817
Marketingmanagement
1,699
Marketing management
1,680
Germany
1,616
Werbewirkung
1,578
Advertising effects
1,565
Markenpolitik
1,538
Theory
1,381
Theorie
1,380
Luxury goods
1,147
Luxusgüter
1,147
USA
1,134
United States
1,115
Herkunftsbezeichnung
1,057
Designation of origin
1,055
Werbung
1,037
Corporate reputation
1,014
Firmenimage
1,014
Advertising
971
Customer satisfaction
964
Kundenzufriedenheit
964
Marketing
929
Tourismusmarketing
925
Tourism marketing
924
Einzelhandel
855
Retail trade
838
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Undetermined
8,831
Free
3,387
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Article
18,463
Book / Working Paper
7,076
Journal
56
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Article in journal
14,415
Aufsatz in Zeitschrift
14,415
Aufsatz im Buch
3,308
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3,308
Hochschulschrift
1,172
Graue Literatur
1,072
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1,072
Thesis
791
Arbeitspapier
736
Working Paper
736
Case study
561
Fallstudie
561
Collection of articles of several authors
493
Sammelwerk
493
Aufsatzsammlung
363
Conference paper
157
Konferenzbeitrag
157
Reprint
147
Bibliografie enthalten
116
Bibliography included
116
Konferenzschrift
112
Ratgeber
106
Guidebook
99
Lehrbuch
95
Textbook
78
Conference proceedings
67
Handbook
46
Handbuch
46
Collection of articles written by one author
40
Sammlung
40
Interview
31
Fallstudiensammlung
21
Systematic review
19
Übersichtsarbeit
19
Amtsdruckschrift
15
Government document
15
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15
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14
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English
20,452
German
4,265
Undetermined
728
French
92
Italian
27
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24
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18
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16
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8
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6
Portuguese
5
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5
Kazakh
3
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2
Finnish
2
Arabic
1
Bulgarian
1
Valencian
1
Croatian
1
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1
Multiple languages
1
Slovak
1
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Author
All
Burmann, Christoph
150
Esch, Franz-Rudolf
141
Baumgarth, Carsten
90
Melewar, T. C.
79
Huber, Frank
75
Keller, Kevin Lane
69
Meffert, Heribert
62
Sattler, Henrik
61
Bruhn, Manfred
55
Bauer, Hans H.
53
De Chernatony, Leslie
52
Ahlert, Dieter
50
Phau, Ian
49
Balmer, John M. T.
47
Wiedmann, Klaus-Peter
46
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
43
Fournier, Susan
41
Romaniuk, Jenni
41
Tomczak, Torsten
41
Foroudi, Pantea
40
Merrilees, Bill
39
Völckner, Franziska
36
Herrmann, Andreas
35
Ko, Eunju
35
Gierl, Heribert
34
Diamantopoulos, Adamantios
33
Schmidt, Holger J.
33
Uggla, Henrik
33
Gupta, Suraksha
32
Strebinger, Andreas
32
Dawes, John
31
Han, Heesup
31
Ind, Nicholas
31
Langner, Tobias
31
Christodoulides, George
30
MacInnis, Deborah J.
30
Veloutsou, Cleopatra
30
Guzman, Francisco
29
Park, C. Whan
29
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Institution
All
Springer Fachmedien Wiesbaden
129
National Bureau of Economic Research
44
Gesellschaft zur Erforschung des Markenwesens
25
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
12
Markenverband
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
IGI Global
8
Springer Gabler <Firma>
8
Springer International Publishing
8
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
Verlag Franz Vahlen
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
American Marketing Association
5
Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
OECD
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Europäische Kommission
4
Fördergesellschaft Marketing an der Universität Augsburg
4
Nomos Verlagsgesellschaft
4
Redline Verlag
4
United States Trademark Association
4
Center of Market Oriented Product and Production Management
3
Chambre de commerce et d'industrie de Paris
3
Erasmus Research Institute of Management
3
European University Institute / Department of Economics
3
Europäische Kommission / Gemeinsame Forschungsstelle
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Friedrich-Schiller-Universität Jena
3
Institut für Handelsmanagement <Münster (Westf)>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer-Verlag GmbH
3
Trendbüro <Hamburg>
3
UNCTAD Secretariat
3
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Published in...
All
Journal of business research : JBR
777
The journal of brand management : an international journal
663
The journal of product & brand management
417
Journal of retailing and consumer services
390
SpringerLink / Bücher
355
Psychology & marketing
205
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
134
Journal of marketing research : JMR
134
Marketing intelligence & planning
134
Journal of advertising research
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
132
Journal of marketing management : MM
132
Tourism management : research, policies, practice
132
International journal of hospitality management
131
Journal of marketing
128
Journal of strategic marketing
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of travel and tourism marketing
120
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
101
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
International marketing review
89
The journal of consumer marketing
88
Research
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
International journal of advertising : the quarterly review of marketing communications
84
International journal of internet marketing and advertising : IJIMA
83
Journal of promotion management : innovations in planning and applied research
83
Innovatives Markenmanagement
82
Journal of global marketing
80
Journal of promotion management : JPM
80
Journal of retailing
79
International journal of advertising : the review of marketing communications
78
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Source
All
ECONIS (ZBW)
Other ZBW resources
1,069
USB Cologne (EcoSocSci)
962
RePEc
597
EconStor
132
BASE
107
USB Cologne (business full texts)
21
ArchiDok
5
OLC EcoSci
5
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date (oldest first)
1
Eliciting
brand
association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
2
An empirical research into IPL's
brand
doppelgänger using the
brand
concept mapping technique
Sood, Gaurav
;
Sharma, J. K.
- In:
International journal of public sector performance …
14
(
2024
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
Saved in:
3
The benefits of computer-based
brand
concept mapping
Meißner, Martin
;
Kottemann, Pascal
;
Decker, Reinhold
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
4
,
pp. 430-453
Persistent link: https://www.econbiz.de/10011374490
Saved in:
4
Developing and testing a typology of
brand
benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
New measure of
brand
equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
7
Brand
personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Saved in:
8
Enhancing football brands'
brand
equity
Blumrodt, Jens
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
Saved in:
9
Brand
switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza
;
Azmi, Ilhaamie Binti Abdul Ghani
-
2016
Persistent link: https://www.econbiz.de/10011588242
Saved in:
10
Consumer-
brand
relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger
;
Gonçalves Filho, Cid
;
Silva, …
- In:
International journal of automotive technology and …
19
(
2019
)
3/4
,
pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
Saved in:
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