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A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun; Cho, Chang-hoan - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
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Effects of promotional-based advertising on brand associations
Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
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Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun; Sutherland, John C. - In: Journal of advertising research 55 (2015) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
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The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
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Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
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What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun; Muralidharan, Sidharth - In: Journal of marketing communications 25 (2019) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
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The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun; Heo, Jun - In: International journal of advertising : the review of … 43 (2024) 2, pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
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Do fans care? : assessing the influence of corporate social responsibility on consumer attitudes in the sport industry
Walker, Matthew; Kent, Aubrey - In: Journal of sport management : the official journal of … 23 (2009) 6, pp. 743-769
Persistent link: https://www.econbiz.de/10003929243
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
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Toward an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport
Walker, Matthew; Parent, Milena M. - In: Sport management review 13 (2010) 3, pp. 198-213
Persistent link: https://www.econbiz.de/10003987212