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Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement
Sridhar, M.
;
Ganesan, P.
- In:
International journal of services and operations management
21
(
2015
)
1
,
pp. 87-111
Persistent link: https://www.econbiz.de/10011403662
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2
Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
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Mediation effect of service quality between service innovation and customer word-of-mouth in Indian higher education system
Manohar, Sridhar
- In:
International journal of business excellence
16
(
2018
)
2
,
pp. 127-148
Persistent link: https://www.econbiz.de/10011966946
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4
Identifying factor affecting service innovation from firm and customer perspective : a qualitative study
Manohar, Sridhar
- In:
International journal of management concepts and …
11
(
2018
)
1
,
pp. 31-66
Persistent link: https://www.econbiz.de/10011879513
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5
Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention
Tandon, Urvashi
;
Mittal, Amit
;
Manohar, Sridhar
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 945-964
Persistent link: https://www.econbiz.de/10012797050
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6
Corporate reputation, service innovation and cross-buying intention : a test on reciprocal relationship and mediation effect
Manohar, Sridhar
;
Palanisamy, Ganesan
- In:
International journal of services, economics and management
9
(
2018
)
2
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011989226
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7
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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8
Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies
Manohar, Sridhar
;
Jain, Ruchi
;
Jeswal, Ruchika
- In:
AI innovation in services marketing
,
(pp. 173-200)
.
2024
Persistent link: https://www.econbiz.de/10014557936
Saved in:
9
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
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10
Reinforcing requirements and stimulating the purchase intentions : growing location based mobile targeting techniques
Manohar, Sridhar
;
Sharma, Vandana
;
Mittal, Amit
- In:
Enhancing customer engagement through location-based …
,
(pp. 56-65)
.
2023
Persistent link: https://www.econbiz.de/10014281881
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