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Confidence and the description-experience distinction

Lejarraga, Tomás; Lejarraga, José - In: Organizational behavior and human decision processes : … 161 (2020), pp. 201-212

Persistent link: https://www.econbiz.de/10012428933

Time for a radical reappraisal of tourist decision making? : toward a new conceptual model

McCabe, Scott; Li, Chunxiao; Chen, Zengxiang - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10011427726

Targeting without alienating on the Internet : ethnic minority and majority consumers

Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089

Persistent link: https://www.econbiz.de/10011440217

The effect of dialectical thinking on the integration of contradictory information

DeMotta, Yoshiko; Chao, Mike Chen-Ho; Kramer, Thomas - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 40-52

Persistent link: https://www.econbiz.de/10011479121

How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention

Storme, Martin; Myszkowski, Nils; Davila, Andrès; … - In: The journal of consumer marketing 32 (2015) 6, pp. 432-440

Persistent link: https://www.econbiz.de/10011485815

The power of repetition : repetitive lyrics in a song increase processing fluency and drive market success

Nunes, Joseph C.; Ordanini, Andrea; Valsesia, Francesca - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 187-199

Persistent link: https://www.econbiz.de/10011374546

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156

Persistent link: https://www.econbiz.de/10011376688

What's in a logo? : the impact of complex visual cues in equity crowdfunding

Mahmood, Ammara; Luffarelli, Jonathan; Mukesh, Mudra - In: Journal of business venturing 34 (2019) 1, pp. 41-62

Persistent link: https://www.econbiz.de/10011980973

Leveling the playing field for less-sophisticated non-professional investors : does plain English matter?

Taylor, Eileen; Riley, Jennifer - In: Journal of capital markets studies 1 (2017) 1, pp. 36-57

Purpose - The purpose of this paper is to explore how non-professional investors (NPIs) with varying levels of financial sophistication interpret and perceive corporate disclosures and management credibility, specifically risk factors, when those disclosures are presented in readable and...

Persistent link: https://www.econbiz.de/10012063518

Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114

Persistent link: https://www.econbiz.de/10012102953

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