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Consumer resistance and power...
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Consumer behaviour
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Recherche et applications en marketing
4
Recherche et applications en marketing : RAM
4
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Journal of the Academy of Marketing Science
2
Beyond Hofstede : culture frameworks for global marketing and management
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Economies et sociétés ; 46,9
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Les entreprises européennes dans la compétition mondiale : rencontres économiques d'Aix-en-Provence 2004
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A new look at faith-based marketing : the global halal market
Izberk-Bilgin, Elif
;
Nakata, Cheryl C.
- In:
Business horizons
59
(
2016
)
3
,
pp. 285-292
Persistent link: https://www.econbiz.de/10011488380
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2
Chronic illness medication compliance : a liminal and contextual consumer journey
Nakata, Cheryl
;
Izberk-Bilgin, Elif
;
Sharp, Lisa
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 192-215
Persistent link: https://www.econbiz.de/10012022563
Saved in:
3
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
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4
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
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5
Revisiting (not so) commenplace ideas about the body : topia, Utopia and heterotopia in the world of tattooing
Roux, Dominique
-
2014
Persistent link: https://www.econbiz.de/10010475698
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6
Second-hand markets : alternative forms of retailing
Roux, Dominique
;
Guiot, Denis
- In:
Marketing management : a cultural perspective
,
(pp. 427-442)
.
2012
Persistent link: https://www.econbiz.de/10009508076
Saved in:
7
Répertoires de critiques et conflits des mondes : une approche conventionnaliste des programmes de fidélisation
El Euch Maalej, Mariem
;
Roux, Dominique
- In:
Recherche et applications en marketing
27
(
2012
)
4
,
pp. 59-94
Persistent link: https://www.econbiz.de/10010199782
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8
De la pauvreté à l'excentricité : le glanage comme révélateur des marges de la consommation
Guillard, Valérie
;
Roux, Dominique
-
2014
Persistent link: https://www.econbiz.de/10010257380
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9
Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Guillard, Valérie
;
Roux, Dominique
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10010402640
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10
La propension à résister du consommateur : contribution à l'étude d'une disposition à s'opposer aux tentatives d'influence marchande
Banikema, Annie Stéphanie
;
Roux, Dominique
- In:
Recherche et applications en marketing
29
(
2014
)
2
,
pp. 34-59
Persistent link: https://www.econbiz.de/10011474779
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