//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Frontline cyborgs at your serv...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
104
Konsumentenverhalten
104
Einzelhandel
58
Retail trade
57
Relationship marketing
39
Beziehungsmarketing
38
USA
23
United States
23
Marketing
21
Dienstleistungsqualität
20
Service quality
20
Preismanagement
19
Pricing strategy
19
Customer satisfaction
18
Kundenzufriedenheit
18
Ladengestaltung
14
Marketingmanagement
14
Store design
14
Internet marketing
13
Marketing management
13
Online-Marketing
13
Theorie
13
Theory
13
Social Web
12
Social web
12
Advertising effects
10
Artificial intelligence
10
Werbewirkung
10
Beschwerdemanagement
9
Complaint management
9
Experiment
9
Online retailing
9
Online-Handel
9
Price
9
Advertising
8
Einzelhandelspreis
8
Personality psychology
8
Persönlichkeitspsychologie
8
Preis
8
Retail price
8
more ...
less ...
Online availability
All
Undetermined
137
Free
24
Type of publication
All
Article
235
Book / Working Paper
48
Type of publication (narrower categories)
All
Article in journal
227
Aufsatz in Zeitschrift
227
Aufsatz im Buch
17
Book section
17
Collection of articles of several authors
10
Lehrbuch
10
Sammelwerk
10
Textbook
10
Aufsatzsammlung
7
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
3
Hochschulschrift
3
Konferenzschrift
3
Working Paper
3
Case study
2
Fallstudie
2
Reprint
2
Thesis
2
Collection of articles written by one author
1
Conference paper
1
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Interview
1
Konferenzbeitrag
1
Nachruf
1
Sammlung
1
Systematic review
1
Umfrage
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
276
German
7
Author
All
Grewal, Dhruv
184
Roggeveen, Anne L.
68
Mende, Martin
44
Scott, Maura L.
43
Levy, Michael
25
Nordfält, Jens
18
Guha, Abhijit
16
Ruyter, Ko de
14
Sethuraman, Raj
13
Wetzels, Martin
13
Noble, Stephanie M.
11
Martin, Kelly D.
10
Iyer, Gopalkrishnan R.
9
Puccinelli, Nancy M.
9
Motyka, Scott
8
Ahlbom, Carl-Philip
7
Ailawadi, Kusum L.
7
Biswas, Abhijit
7
Palmatier, Robert W.
7
Sharma, Arun
7
Beitelspacher, Lauren Skinner
6
Gauri, Dinesh Kumar
6
Herhausen, Dennis
6
Schweiger, Elisa B.
6
Bolton, Ruth N.
5
Borah, Abhishek
5
Dant, Rajiv P.
5
Kroschke, Mirja
5
Ludwig, Stephan
5
Ma, Yu
5
Schumann, Jan Hendrik
5
Aguirre, Elizabeth
4
Bolton, Lisa E.
4
Breugelmans, Els
4
Compeau, Larry D.
4
Dutta, Sujay
4
Kopalle, Praveen K.
4
Krafft, Manfred
4
Mahr, Dominik
4
Mehrotra, Anuj
4
more ...
less ...
Institution
All
American Marketing Association
2
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Summer Educators' Conference <2006, Chicago, Ill.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Published in...
All
Journal of retailing
64
Journal of the Academy of Marketing Science
29
Journal of public policy & marketing
18
Journal of business research : JBR
14
Journal of marketing
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research
8
MSI reports : working paper series
8
Journal of marketing research : JMR
6
Journal of service research : JSR
6
Journal of marketing education : JME
5
Psychology & marketing
5
Marketing letters : a journal of research in marketing
4
Data envelopment analysis : a handbook of empirical studies and applications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of service research
3
The journal of product & brand management
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Retailing in the 21st century : current and future trends
2
Review of marketing research
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
2006 AMA educators' proceedings
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer relationship management in electronic markets
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Dialogmarketing Perspektiven 2017/2018 : Tagungsband 12. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
ESCP Europe working paper
1
Emerald insight
1
Entrepreneurship, theory and practice : ET & P
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 3
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
103
RePEc
22
Other ZBW resources
18
BASE
17
USB Cologne (EcoSocSci)
7
EconStor
2
more ...
less ...
Showing
1
-
10
of
283
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate digital responsibility
Lobschat, Lara
;
Müller, Benjamin
;
Eggers, Felix
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 875-888
Persistent link: https://www.econbiz.de/10012420639
Saved in:
2
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
3
Pay-what-you-want pricing : a structured review on drivers of prices paid by customers
Roggentin, Agnes Sophie
;
Kroschke, Mirja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
6
,
pp. 40-49
Persistent link: https://www.econbiz.de/10011802452
Saved in:
4
Warenkorbabbrüche im Onlinehandel - warum Shopper nicht zu Käufern werden
Allendorf, Julian
;
Kroschke, Mirja
;
Krafft, Manfred
- In:
Dialogmarketing Perspektiven 2017/2018 : Tagungsband …
,
(pp. [101]-116)
.
2018
Persistent link: https://www.econbiz.de/10014542281
Saved in:
5
What is happening to my nearby stores? : the own- and cross-effect of a radical store transformation on existing customers
Breugelmans, Els
;
Hermans, Marleen
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 217-238
Persistent link: https://www.econbiz.de/10015047091
Saved in:
6
Service robots rising : how humanoid robots influence service experiences and elicit compensatory consumer responses
Mende, Martin
;
Scott, Maura L.
;
Doorn, Jenny van
; …
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 535-556
Persistent link: https://www.econbiz.de/10012177580
Saved in:
7
This brand is just not that into you : exploring the role of firm integrity in how consumers react to customer firing
Mende, Martin
;
Scott, Maura L.
;
Lemon, Katherine N.
; …
- In:
Strong brands, strong relationships
,
(pp. 233-249)
.
2015
Persistent link: https://www.econbiz.de/10011313566
Saved in:
8
Judging the book by its cover? : how consumers decode conspicuous consumption cues in buyer-seller relationships
Scott, Maura L.
;
Mende, Martin
;
Bolton, Lisa E.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 334-347
Persistent link: https://www.econbiz.de/10009755701
Saved in:
9
We've got news for you : marketing in news organizations contributes to infodemics ... but marketing can also help!
Mende, Martin
;
Vallen, Beth
;
Berry, Christopher
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 326-330
Persistent link: https://www.econbiz.de/10012590285
Saved in:
10
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->