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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
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Association of investors' investment decision, informational heuristics and demography : Indian evidence
Nathani, Navita; Mathur, Garima; Rohira, Simran - In: International journal of trade and global markets 17 (2023) 2, pp. 120-132
Persistent link: https://www.econbiz.de/10014287219
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Deciphering the complexity of human behaviour and decision-making : towards developing human friendly organisations
Gavalas, Antonis - In: International journal of management and decision making … 21 (2022) 2, pp. 178-194
Persistent link: https://www.econbiz.de/10013256575
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Judgements and decision making in consumer behavior : the use of psychophysiological measures to investigate emotions and cognitive responses
Miricǎ, Cǎtǎlina Oana - In: Economics, management and financial markets 13 (2018) 4, pp. 39-44
Persistent link: https://www.econbiz.de/10012028181
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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A mediation-based analysis of emotional intelligence effect on cognition and consumer decision-making
Joshi, Mihir; Brahmi, Mohsen Salem - In: International journal of public sector performance … 12 (2023) 1/2, pp. 223-251
Persistent link: https://www.econbiz.de/10014313463
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Modelling and analyzing consumer behaviour employing observational data
Kyrdoda, Yuliia; Hammami, A.Malek; Periklis, Drakos; … - In: International journal of food and beverage … 3 (2018) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10011936223
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From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Randolph, Adriane B.; Burkhalter, Janée N. - In: International journal of business intelligence research … 7 (2016) 2, pp. 32-49
Persistent link: https://www.econbiz.de/10011645769
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Positive affect and decision processes : some recent theoretical developments with practical implications
Isen, Alice M. - In: Handbook of consumer psychology, (pp. 273-296). 2008
Persistent link: https://www.econbiz.de/10003716195
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Evaluating the benefits of distraction on product evaluations : the mind-set effect
Lerouge, Davy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 367-379
Persistent link: https://www.econbiz.de/10003895663