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Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
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Fernsehen erobern : TV-PR
Heer, Carsten; Vogt, Tine - In: Praxishandbuch Public Relations : mehr Erfolg für …, (pp. 217-232). 2008
Persistent link: https://www.econbiz.de/10003687173
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit; Midha, Anjali - In: Journal of advertising research 54 (2014) 4, pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
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The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
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Alle auf Empfang? : kommerzielles Fernsehen und die Ökonomie der Aufmerksamkeit
Krone, Jan - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002977295
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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian; Shi, Yang; Tso, Kwok Fai Geoffrey - In: International journal of advertising : the review of … 41 (2022) 3, pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví; Puente, Víctor; Rodríguez, Plácido - In: International journal of sport finance 12 (2017) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
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Retaining the primetime television audience
Jardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, … - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.; Etayo, Cristina; Sánchez-Tabernero, … - In: Journal of media business studies 12 (2015) 3/4, pp. 205-223
Persistent link: https://www.econbiz.de/10011611227