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A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

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Antecedents of value co-creation activities for online fashion brands

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Online fashion shopping paradox : the role of customer reviews and facebook marketing

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Mining sustainable fashion e-commerce : social media texts and consumer behaviors

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Is it worth investing in an online fashion pop-up store?

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International e-commerce for fashion products : what is the relationship with performance?

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Facebook practices for business communication among fashion retailers

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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing

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Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement

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The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …

Persistent link: https://www.econbiz.de/10012596857

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