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Führungskräfte
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35,484
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16,590
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16,311
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15,282
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6,489
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5,441
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4,195
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3,351
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3,309
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3,271
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2,999
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2,982
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2,975
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2,930
Beziehungsmarketing
2,897
Relationship marketing
2,888
Selling
2,868
Leistungsentgelt
2,844
Performance pay
2,844
Compensation system
2,841
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2,840
Agency theory
2,561
Prinzipal-Agent-Theorie
2,560
Strategic management
2,469
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2,103
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2,027
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2,024
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Bruhn, Manfred
185
Meffert, Heribert
183
Kotler, Philip
167
Pepels, Werner
116
Homburg, Christian
112
Jiraporn, Pornsit
96
Bebchuk, Lucian A.
79
Larcker, David F.
76
Sheth, Jagdish N.
73
Wiedmann, Klaus-Peter
71
Kirchgeorg, Manfred
65
Albers, Sönke
61
Bauer, Hans H.
61
Belz, Christian
60
Edmans, Alex
60
Backhaus, Klaus
58
Fritz, Wolfgang
58
Tomczak, Torsten
58
Kets de Vries, Manfred F. R.
56
Kaplan, Steven N.
55
Esch, Franz-Rudolf
52
Kleinaltenkamp, Michael
52
Kumar, V.
51
Reinecke, Sven
50
Renneboog, Luc
50
Weisbach, Michael S.
50
Jenter, Dirk
45
Vrontis, Demetris
45
Diller, Hermann
43
Kreutzer, Ralf T.
43
Gabaix, Xavier
42
Keller, Kevin Lane
42
Conyon, Martin J.
41
Kato, Takao
41
Graham, John R.
40
Sadun, Raffaella
40
Nufer, Gerd
39
Simon, Hermann
39
Hasan, Iftekhar
37
Melewar, T. C.
37
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National Bureau of Economic Research
290
Springer Fachmedien Wiesbaden
290
American Marketing Association
93
International Monetary Fund
53
Haufe-Lexware GmbH & Co. KG
51
Edward Elgar Publishing
46
Books on Demand GmbH <Norderstedt>
37
OECD
37
Verlag Dr. Kovač
32
Harvard Graduate School of Business Administration
30
IGI Global
27
Fördergesellschaft Marketing an der Universität Augsburg
26
Springer-Verlag GmbH
25
Verlag Franz Vahlen
25
W. Kohlhammer GmbH
24
Wiley-VCH
23
De Gruyter Oldenbourg
20
Campus Verlag
19
Duncker & Humblot
19
Fachhochschule Reutlingen / European School of Business
19
European Society for Opinion and Marketing Research
18
Springer Gabler <Firma>
18
American Management Association
16
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
16
Uni-Taschenbücher GmbH
16
Conference Board
15
National Industrial Conference Board
15
Springer International Publishing
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Akademie für Führungskräfte der Wirtschaft
14
Walter de Gruyter GmbH & Co. KG
14
Redline Verlag
13
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Nomos Verlagsgesellschaft
12
RWTH Aachen
12
UVK Verlagsgesellschaft mbH
12
Information Resources Management Association
11
NetLibrary, Inc
11
Peter Lang GmbH
11
epubli GmbH
11
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SpringerLink / Bücher
849
Journal of business research : JBR
747
Industrial marketing management : the international journal for industrial and high-tech firms
434
Journal of business ethics : JOBE
424
The journal of corporate finance : contracting, governance and organization
368
NBER working paper series
289
Working paper / National Bureau of Economic Research, Inc.
282
Springer eBook Collection
257
Management science : journal of the Institute for Operations Research and the Management Sciences
253
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
246
Europäische Hochschulschriften / 5
241
Journal of financial economics
239
Strategic management journal
225
Journal of strategic marketing
222
Finance research letters
221
NBER Working Paper
218
Harvard-Business-Manager : das Wissen der Besten
207
European journal of marketing : EJM
205
Journal of the Academy of Marketing Science
196
The journal of business & industrial marketing
190
Harvard business review : HBR
187
Journal of marketing
180
Business horizons
178
Journal of marketing management : MM
178
Gabler Edition Wissenschaft
168
The international journal of human resource management
161
Springer eBook Collection / Business and Economics
148
Leadership & organization development journal
147
Academy of Management journal : AMJ
145
The accounting review : a publication of the American Accounting Association
141
Review of quantitative finance and accounting
140
Discussion paper / Centre for Economic Policy Research
136
Journal of banking & finance
136
Journal of accounting & economics
133
Marketing intelligence & planning
130
International review of financial analysis
127
European management journal
126
Journal of business economics : JBE
126
Pacific-Basin finance journal
126
Discussion paper series / IZA
125
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
9,667
RePEc
6,719
Other ZBW resources
3,493
BASE
1,876
EconStor
624
USB Cologne (business full texts)
169
OLC EcoSci
89
ArchiDok
6
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1
Marketing
or sales : the executive decision
Lee, Hei Wei
;
Scott, Crystal J.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
Saved in:
2
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
3
Personal
selling
in
marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
4
Is it possible to improve the relationship between
marketing
and sales?
Kolouchova, Daniela
;
Rožek, Jan
- In:
Central European business review : CEBR
3
(
2014
)
4
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
Saved in:
5
Sustainability challenges in
marketing
, sales, and other business practices : introduction to a Journal of Global Scholars of
Marketing
Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
6
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
7
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
8
Cases in
marketing
: orientation, analysis, and problems
Greer, Thomas V.
-
1991
-
5. ed.
Persistent link: https://www.econbiz.de/10000836549
Saved in:
9
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
10
Fundamentals of Nigerian
marketing
Osuala, Esogwa C.
-
1988
Persistent link: https://www.econbiz.de/10000807709
Saved in:
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