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The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung; Kerr, Gayle; Suh, Jaebeom; Kim, Hyoje Jay - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
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Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression
Jin, Hyun Seung - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 350-365
Persistent link: https://www.econbiz.de/10011342923
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Why do consumers research their ancestry? : do self-uncertainty and the need for closure influence consumer's involvement in ancestral products?
Strong, Carolyn A.; Martin, Brett A. S.; Jin, Hyun Seung; … - In: Journal of business research : JBR 99 (2019), pp. 332-337
Persistent link: https://www.econbiz.de/10012023647
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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir; Jin, Hyun Seung; Martin, Brett - In: Journal of strategic marketing 28 (2020) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
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Gamification and the impact of extrinsic motivation on needs satisfaction : making work fun?
Mitchell, Robert; Schuster, Lisa; Jin, Hyun Seung - In: Journal of business research : JBR 106 (2020), pp. 323-330
Persistent link: https://www.econbiz.de/10012158373
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Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae; Kang, Hannah; Jin, Hyun Seung - In: Journal of promotion management : JPM 24 (2018) 2, pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
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Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd F. - In: Psychology & marketing 26 (2009) 6, pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
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Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae; Jin, Hyun Seung; Brown, Jane D. - In: Health marketing quarterly 26 (2009/10) 4, pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
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Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae; Jin, Hyun Seung; Park, Eun Hae - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 63-72
Persistent link: https://www.econbiz.de/10010344086