//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
50 years of social marketing :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
15,332
Marketingmanagement
3,520
Marketing management
3,423
Theorie
2,385
Theory
2,379
Deutschland
2,003
Konsumentenverhalten
1,971
Consumer behaviour
1,967
Germany
1,800
Social marketing
1,250
USA
1,233
Social Marketing
1,206
United States
1,197
marketing
952
Beziehungsmarketing
920
Relationship marketing
915
Marktforschung
898
Marketingtheorie
823
Marketing theory
801
Markenführung
776
Strategisches Management
774
Brand management
773
Online-Marketing
707
Market research
686
Internet marketing
658
Werbung
658
Management
615
Advertising
562
Innovation
536
Social Web
503
Social web
503
Welt
495
World
495
Absatz
480
SME
438
KMU
437
Strategic management
431
Electronic Commerce
367
Unternehmenserfolg
362
Firm performance
341
more ...
less ...
Online availability
All
Undetermined
4,023
Free
1,314
Type of publication
All
Book / Working Paper
9,919
Article
7,254
Journal
299
Type of publication (narrower categories)
All
Article in journal
5,362
Aufsatz in Zeitschrift
5,362
Aufsatz im Buch
1,900
Book section
1,900
Hochschulschrift
1,434
Collection of articles of several authors
1,338
Sammelwerk
1,338
Graue Literatur
1,335
Non-commercial literature
1,335
Lehrbuch
1,074
Thesis
902
Textbook
891
Aufsatzsammlung
882
Arbeitspapier
558
Working Paper
558
Konferenzschrift
537
Bibliografie enthalten
482
Bibliography included
482
Case study
371
Fallstudie
371
Conference proceedings
317
Ratgeber
254
Guidebook
236
Handbook
174
Handbuch
174
Glossar enthalten
136
Glossary included
136
Wörterbuch
101
Reprint
95
Festschrift
90
Fallstudiensammlung
82
Einführung
80
Bibliografie
65
Nachschlagewerk
64
Reference book
64
Conference paper
57
Konferenzbeitrag
57
Collection of articles written by one author
55
Sammlung
55
Amtsdruckschrift
46
more ...
less ...
Language
All
English
11,331
German
5,857
Russian
107
French
80
Polish
76
Spanish
38
Italian
25
Ukrainian
24
Undetermined
14
Romanian
12
Dutch
11
Swedish
11
Finnish
9
Hungarian
9
Portuguese
7
Czech
6
Danish
6
Croatian
6
Slovak
6
Turkish
6
Serbian
3
Arabic
2
Bulgarian
1
Kazakh
1
Lithuanian
1
Norwegian
1
Slovenian
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
157
Meffert, Heribert
137
Bruhn, Manfred
117
Pepels, Werner
80
Homburg, Christian
45
Wiedmann, Klaus-Peter
42
Kirchgeorg, Manfred
41
Rundle-Thiele, Sharyn
39
Kubacki, Krzysztof
38
Belz, Christian
37
Sheth, Jagdish N.
37
Fritz, Wolfgang
36
Tomczak, Torsten
35
Armstrong, Gary
33
Kreutzer, Ralf T.
32
Reinecke, Sven
32
Bauer, Hans H.
31
Kleinaltenkamp, Michael
29
Zerres, Michael P.
29
Backhaus, Klaus
28
Leeflang, Peter
27
Koschnick, Wolfgang J.
26
Kuß, Alfred
26
Nufer, Gerd
26
Unger, Fritz
26
Dichtl, Erwin
25
Tadajewski, Mark
25
Brennan, Linda
24
Eagle, Lynne C.
24
Huber, Frank
24
Ahlert, Dieter
23
Keller, Kevin Lane
23
Kerin, Roger A.
23
Raffée, Hans
23
Diller, Hermann
21
Franses, Philip Hans
21
Piercy, Nigel
21
Grewal, Dhruv
20
Hanssens, Dominique M.
20
Schneider, Willy
20
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
131
American Marketing Association
69
Edward Elgar Publishing
22
Fördergesellschaft Marketing an der Universität Augsburg
17
National Bureau of Economic Research
17
Haufe-Lexware GmbH & Co. KG
15
W. Kohlhammer GmbH
15
De Gruyter Oldenbourg
14
Fachhochschule Reutlingen / European School of Business
14
OECD
14
Verlag Dr. Kovač
14
Books on Demand GmbH <Norderstedt>
13
Uni-Taschenbücher GmbH
13
Duncker & Humblot
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
IGI Global
12
Springer-Verlag GmbH
12
Springer International Publishing
11
Verlag Franz Vahlen
11
Academy of Marketing Science
10
Springer Gabler <Firma>
10
NetLibrary, Inc
9
Absatzwirtschaftliche Gesellschaft
8
Chartered Institute of Marketing
8
Technische Universität Braunschweig
8
UVK Verlagsgesellschaft mbH
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Harvard Graduate School of Business Administration
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
American Management Association
6
Axel-Springer-Verlag / Marketing Anzeigen
6
Eurasia Business and Economics Society
6
Peter Lang GmbH
6
Wiley-VCH
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
Erasmus Research Institute of Management
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
5
more ...
less ...
Published in...
All
SpringerLink / Bücher
401
Journal of business research : JBR
197
Springer eBook Collection
130
Journal of marketing management : MM
106
Industrial marketing management : the international journal for industrial and high-tech firms
104
Europäische Hochschulschriften / 5
98
European journal of marketing : EJM
94
Springer eBook Collection / Business and Economics
88
Journal of marketing education : JME
79
Lehrbuch
76
Journal of macromarketing : examining the interactions among markets, marketing, and society
73
Gabler Edition Wissenschaft
68
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of marketing
66
Marketing theory
66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing
57
Journal of the Academy of Marketing Science
57
Journal of historical research in marketing
56
Marketing intelligence & planning
56
Health marketing quarterly
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
International review on public and non-profit marketing
46
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
46
Journal of strategic marketing
45
Journal of business-to-business marketing
44
Journal of nonprofit & public sector marketing
44
Journal of social marketing : JSOCM
44
Research
44
Journal of business ethics : JOBE
43
The journal of business & industrial marketing
40
essentials
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
37
Australasian marketing journal
37
Journal of Islamic marketing : JIMA
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
The marketing review
35
Premier reference source
34
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
6,994
RePEc
6,498
Other ZBW resources
2,257
BASE
1,847
EconStor
256
USB Cologne (business full texts)
163
OLC EcoSci
71
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
17,472
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Macro-social
marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
2
Rethinking the relationship between social/nonprofit
marketing
and commercial
marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
3
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in
marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
4
Marketing
systems : a listen, learn, leverage framework
Domegan, Christine
;
Brychkov, Dmitry
;
McHugh, Patricia
; …
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 380-395
Persistent link: https://www.econbiz.de/10012264048
Saved in:
5
Where do we go from here? : a research agenda for Islamic
marketing
borrowing from social
marketing
Koku, Paul Sergius
;
Jusoh, Osman
- In:
International journal of islamic marketing and branding
1
(
2015
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10011719762
Saved in:
6
Nationalism, diversity, and human rights : an ethnographic study of Buddhism and Tagore and thoughts for
marketing
intercultural understanding
Choudhury, Koushiki
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10011880038
Saved in:
7
Islamic
marketing
practice as a panacea to social
marketing
criticism
Islam, Mohammad Mominul
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 104-115
Persistent link: https://www.econbiz.de/10011979900
Saved in:
8
Socially responsible (macro-social)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
9
Marketing
as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
10
Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->