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The effect of shopping channel (online vs. offline) on message framing of naturalness
Duong, Chien
;
Sung, Billy
;
Lee, Sean
;
Easton, Julia
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 987-1001
Persistent link: https://www.econbiz.de/10014507491
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2
Gotta catch 'em all : invigorating Pokémon through an innovative brand extension
Butcher, Luke
;
Sung, Billy
;
Raynes-Goldie, Kate
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 227-239
Persistent link: https://www.econbiz.de/10012060063
Saved in:
3
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
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6
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Saved in:
7
Is more really better for in-store experience? : a psychophysiological experiment on sensory modalities
Duong, Van Chien
;
Regolini, Emma
;
Sung, Billy
;
Teah, Min
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 218-229
Persistent link: https://www.econbiz.de/10013165332
Saved in:
8
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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9
Multichannel presence, boon or curse? : a comparison in price, loyalty, regret, and disappointment
Mookherjee, Satadruta
;
Lee, Jennifer J.
;
Sung, Billy
- In:
Journal of business research : JBR
132
(
2021
),
pp. 429-440
Persistent link: https://www.econbiz.de/10012581699
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10
Abandonment issues : why consumers abandon online shopping carts
Rochanapon, Pemika
;
Stankovic, Michelle
;
Barber, Matthew
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 19-39)
.
2021
Persistent link: https://www.econbiz.de/10012585563
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