Similar Search Results

Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?

Porto, Rafael Barreiros; Abreu, Fernando Antunes de - In: Journal of marketing communications 25 (2019) 8, pp. 843-860

Persistent link: https://www.econbiz.de/10012203377

Strategic use of social media in marketing and financial performance : the B2B SME context

Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54

Persistent link: https://www.econbiz.de/10014368295

Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea

Lee, Jungwon; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 454-474

Persistent link: https://www.econbiz.de/10013163344

Joint effects of management responses and online reviews on hotel financial performance : a data-analytics approach

Xie, Karen L.; So, Kevim Kam Fung; Wang, Wei - In: International journal of hospitality management 62 (2017), pp. 101-110

Persistent link: https://www.econbiz.de/10011702700

The impact of online financial disclosure and donations in nonprofits

Blouin, Marie C.; Lee, Roderick L.; Erickson, G. Scott - In: Journal of nonprofit & public sector marketing 30 (2018) 3, pp. 251-266

Persistent link: https://www.econbiz.de/10011917350

Digital customer experience : an emerging theme in customer service excellence

Grønholdt, Lars - In: Key challenges and opportunities for quality, …, (pp. 143-152). 2021

Persistent link: https://www.econbiz.de/10012506167

Impact of user-generated internet content on hospital reputational dynamics

Ivanov, Anton; Sharman, Raj - In: Journal of management information systems : JMIS 35 (2018) 4, pp. 1277-1300

Persistent link: https://www.econbiz.de/10011975723

Knowledge management, trust and communication in the era of social media

Paliszkiewicz, Joanna (ed.) - 2020

The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...

Persistent link: https://www.econbiz.de/10014230342

Marketing technology for adoption by small business

Alford, Philip; Page, Stephen J. - In: The service industries journal 35 (2015) 11/12, pp. 655-669

Persistent link: https://www.econbiz.de/10011401721

Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442

Persistent link: https://www.econbiz.de/10011284312

1
2
3
4
5
6
7
8
9
10
Next
Last