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Clean labeling : is it about the presence of benefits or the absence of detriments? : consumer response to personal care claims
Grappe, Cindy G.; Lombart, Cindy; Louis, Didier; Durif, … - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169625
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Packaging-free products : a lever of proximity and loyalty between consumers and grocery stores
Louis, Didier; Lombart, Cindy; Durif, Fabien - In: Journal of retailing and consumer services 60 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012502729
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier; Lombart, Cindy - In: The journal of product & brand management 19 (2010) 2, pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
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Price image consequences
Lombart, Cindy; Louis, Didier; Labbé-Pinlon, Blandine - In: Journal of retailing and consumer services 28 (2016), pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
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Sources of retailer personality : private brand perceptions
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 28 (2016), pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
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A study of the impact of corporate social responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 21 (2014) 4, pp. 630-642
Persistent link: https://www.econbiz.de/10010388515
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Impact of CSR communication on brand business and social values
Louis, Didier; Lombart, Cindy - In: Advances in National Brand and Private Label Marketing …, (pp. 166-172). 2022
Persistent link: https://www.econbiz.de/10013281298
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Consumer satisfaction and loyalty : two main consequences of retailer personality
Lombart, Cindy; Louis, Didier - In: Journal of retailing and consumer services 19 (2012) 6, pp. 644-652
Persistent link: https://www.econbiz.de/10009655495
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Contribution des MDD de terroir à la légitimité et aux images RSE et prix des distributeurs
Lacœuilhe, Jérôme; Louis, Didier; Lombart, Cindy - In: Recherche et applications en marketing 33 (2018) 4, pp. 78-97
Persistent link: https://www.econbiz.de/10012024228